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17 Cold Email Marketing Mistakes to Avoid for B2B Campaigns

Email marketing in general can be tricky.

Email marketing is, without a doubt, one of the strongest tools in the marketing game. It works so well because it allows you to reach your target

If you're in marketing or sales, you've probably sent out thousands of cold emails and made the same amount of cold calls to your prospects. With

If you have a great product but don’t know how to sell it, don’t worry, you are not alone.

Reports show that roughly 100 million email messages get marked as spam by Gmail every day.

The times when people would pick up a call and happily chat with the salesperson on the other end of the line seem like ancient history. These days,

On any given day, a working professional will receive 120 emails, but they'll only answer 25% of them. The remaining messages will get lost in the