Outbound prospecting is the process in which sales development professionals perform outreach to targeted prospects. The ultimate goal is to share the company's value proposition and generate a qualified lead or secure a scheduled sales meeting for the sales team. Generally, this kind of outreach is referred to as “cold outreach.” This means the lead or prospect being contacted didn’t indicate their interest in your company before the sales team reached out. Cold calling, cold emailing, and any other “cold” contact strategy is considered Outbound Prospecting.
Over 2.5 million outbound prospecting calls made and nearly $1 billion dollars in sales pipeline generated
"ProSales Connection has integrated our marketing activities with our sales activities. We are getting great qualified sales appointments and useful data that informs us on where we need to allocate resources and what is grabbing our target market's attention. Most importantly, we are closing more deals."
Kenton Levings, CEO Insights to Behavior