Redbridge DTA, a global financial management firm, sets 681 appointments over 21 quarters with Fortune 1000 Financial Executives

About Redbridge DTA

Redbridge works hand in hand with treasurers and CFOs to innovatively optimize their financing strategies, liquidity, payments, and treasury efficiency.

They are a leading financial management partner to corporations around the globe and assist companies in their development throughout the world by providing support for all their financing and treasury projects.

Their teams are located in Houston, New York, Paris, Geneva and London.

The Challenge

Redbridge DTA approached us seeking new business, citing a slow moving sales funnel with few opportunities.  They had a solid sales team, but they needed new prospects and leads.   A major part of the problem was that their business requires penetrating high level executives at Fortune 1000 companies within the Financial Sector.  This places them high on the complexity scale, so we knew that it would require a solid investment of time for each meeting, and good list curation.

The Solution

ProSales Connection collaborated with Redbridge DTA to curate prospect lists and pass them to our SDR team to prospect and follow up on, setting meetings to Redbridge's sales team's calendars.  We stayed in constant contact, meeting bi-monthly to discuss lead quality and new marketing initiatives, to further optimize our campaigns and messaging.  The results led to a 21 quarter partnership that saw Redbridge expanding its business to dozens of new regions.

Conversion Rate
247,000 Dials led to 4,448 Conversations which led to 681 appointments over 21 quarters.  This equates to a 15% conversion rate for appointment setting.

Hours Calling Per Appointment
Working in the financial sector, the executives are harder to penetrate and harder to sell, which meant an average of 27.5 hours of calling for each appointment.  Our SDR's exceeded expectations in their ability to educate clients on Redbridge DTA's product and set meetings with interested clients. 

ROI
Appointments Set: 681
Average Initial Contract Value: $80,000
Cost of ProSales Services: $900,000 over 6 years
Close Rate Low-End Estimate: 5%
Estimated Revenue with a 5% Close Rate - $2.7 Million
ROI:  300%

* These figures do not reflect client lifetime value from expanded services and renewals of contracts.

Services Used

• Sales Development
  Sales Appointment Setting
  Lead Qualification
•  

Boost your Sales with ProSales Connection

For over a decade we have conducted multi-channel marketing approaches for hundreds of B2B clients across a variety of industries.

If you're ready to take your sales and lead generation to the next level, then a quick call with our team is a great way to learn your next steps!