B2B Marketing Strategy and Tactics

4 Copywriting Hacks for a B2B Marketing Strategy

In the B2B space, marketing automation is widely used. However, that doesn't mean that B2B marketers can rest on their laurels regarding their copywriting skills. In fact, there's much noise in the B2B market. Many marketers vie for your prospect's...

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4 Copywriting Hacks for a B2B Marketing Strategy

In the B2B space, marketing automation is widely used. However, that doesn't mean that B2B marketers can rest on their laurels regarding their

Qualify Leads and Boost Sales With a B2B Appointment Setting

B2B lead generation is an essential yet extensive process involving several tasks. These include conducting customer research, developing customer

Effective Marketing Strategies for an EdTech Business

The pandemic accelerated the demand for EdTech, which is expected to grow to 230 Billion U.S. dollars by 2028. However, even with the massive growth

5 Tips for Hiring the Right B2B Lead Qualification Agency

A lead qualification agency identifies good prospects for your company's products - and initiates contact with them on your behalf. The agency

B2B Marketing Trends in 2022: The Digital Future

A recent study showed that 21% of businesses have increased their marketing budget by 10%. We have nothing against taking this route. But that is not

From The Experts: 8 Sales Funnel Strategies That Really Work

Doug Kessler reminded us that your sales team owns the sales funnel but it's your job as a B2B marketer to feed the top of the funnel.If you've been

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3 Actions to Take When a Prospect Meeting Does Not Convert

What Should you do when a Prospect Meeting does not Convert? Finally, your sales representative secured a meeting with a prospect. After that hard

B2B MARKETING CONTENT MARKETING

Up Your YouTube Game: The Best Content Ideas for B2B Businesses

Are you looking to use YouTube to grow your business's B2B sales? Video content is more relevant and helpful than ever, getting people to learn about

COLD CALLING B2B MARKETING

How to Write an Effective B2B Cold Call Script

"To make a great film, you need three things – the script, the script, and the script." - Alfred Hitchcock

How to Solve the 3 Biggest Problems That Salespeople Create

The biggest problems that salespeople create for themselves or their company boil down to not preparing and not understanding a prospect’s current

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7 Steps to Creating a Successful Sales Meeting

There are times when every sales team needs to re-evaluate their process for creating a successful sales meeting. If your company has a major

4 Signs You Have a Qualified Lead to Schedule a Sales Meeting

A qualified lead means you are one step away from a sales meeting to discuss your product or solution with a prospect. But how do you know when you

Why Cold Calling Is Still Preferred to Reach B2B Prospects

As long as there are phones, there will be a place for cold calling in the B2B sales process. While we acknowledge that caller ID and call blocking

Closing the deal

The 10 Most Important Things to Do When Closing a Deal

One of the biggest misconceptions in the sales industry is that closing the deal is the end of the initial sales process. It is an important step,

B2B MARKETING INBOUND LEADS INBOUND MARKETING STRATEGY

The Inbound Marketing Strategies Your B2B Competitors Are Using

You’re not looking to attract the general public to your product. You have a specific business niche youwant to penetrate, but how do you do it? You

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