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B2B Marketing

How Marketing Can Build a Pipeline for Sales

The ultimate role of marketing is not only to increase awareness and consideration, but to generate quality sales leads for the sales team. And of course, the role of the sales team is to convert the leads into opportunities that will close...

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POSTS IN B2B Marketing

How Marketing Can Build a Pipeline for Sales

The ultimate role of marketing is not only to increase awareness and consideration, but to generate quality sales leads for the sales team. And of

How to Qualify Leads During a Cold Call

Relying on a cold call alone to qualify leads can be highly inefficient. Businesses that break down the process of determining fit, generating

The 9 Most Important Things Not to Do When Closing a Deal

In a recent blog post, our CEO, Mike Faherty, wrote about the ten most important things to do when closing a deal. Now we feel it's important to get

Key to a Successful Sales Meeting: Unlock Your Prospect’s Pain Points

One of the biggest keys to having a successful sales meeting is asking the right questions to unlock your prospect’s pain points. Your sales team

The 10 Most Important Things to Do When Closing a Deal

One of the biggest misconceptions in the sales industry is that closing the deal is the end of the initial sales process. It is an important step,

Why Marketing (Not Sales) Should Own B2B Telemarketing

This is a question that is often debated or even argued over in staff meetings and budget planning meetings all over the world. Both sales and

Prospecting Cadence: When to Use Phone, Email & Social Media

In the current environment of nonstop marketing messages, it has become even more critical for salespeople to develop a strong prospecting cadence to

Is There a Value In a Lead That Doesn't Convert?

No matter what stage in the sales process you hear “no” from a prospective B2B customer, it can be frustrating. A contact hangs up during the first

A Guide to Help You Find Your Way Through the Entrepreneur's Journey

There are four distinct phases that an entrepreneur will go through: launch, expand, optimize, and scale. While the time frame for each phase is

How Strong is Your Message? The Key to a Successful Cold Campaign

If you're in marketing or sales, you've probably sent out thousands of cold emails and made the same amount of cold calls to your prospects. With

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