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Growth Driven Marketing Blog

As a professional marketer there are a number of channels at your disposal to attract and engage your target prospects. Finding the most appropriate channel or set of channels for your message can be the difference between no traction and building a loyal audience.

As a marketing professional, you can potentially leverage any or all of the following:

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Last week, I connected with a former colleague on LinkedIn.  As I checked out his profile, I noticed that he was now working for a new technology company. Not only had I never even heard of the company before, but the name of the company also didn’t clarify the products or services offered. Now my curiosity was piqued, but once I tracked down the company's LinkedIn page to learn more, I was really disappointed.

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