6 High-Performing Cold Email Templates for Different Personas

Cold emailing can be an effective way to generate leads and establish connections when done correctly. Crafting the perfect cold email can be challenging, especially when trying to personalize your approach for various personas.

In this post we'll share six top-performing cold email templates designed for specific personas, complete with personalization tokens, and discuss which target personas and types of products or services they are best suited for.

If you haven't already, check out our other blog series on cold email:
Cold Emails: An Effective B2B Marketing Strategy When Done Right
Cold Email Marketing Mistakes to Avoid for B2B Campaigns
30 Research-Backed High-Performing Cold Email Subject Lines

1. The Problem-Solver Template

Target Persona: Busy decision-makers
Product/Service: B2B solutions, consultancy services, software

Subject: {First_Name}, a solution for {Pain_Point} at {Company_Name}

Hi {First_Name},

I noticed that {Company_Name} is facing challenges with {Pain_Point}. As someone who has helped similar businesses overcome this issue, I thought you might be interested in discussing a solution.

At {Your_Company_Name}, we specialize in {Brief_Description_of_Solution}. In fact, we recently helped {Similar_Company} achieve a {Result} by addressing their {Pain_Point}.

Would you be open to a brief 15-minute call next week to discuss how we could do the same for {Company_Name}? Let me know your availability, and I'll send over a calendar invite.


Notes:  The language used in the Problem-Solver Template is straightforward and focuses on addressing a pain point that the recipient is likely facing. This approach is particularly effective for busy decision-makers who appreciate efficiency and clear solutions.

The subject line immediately grabs their attention by mentioning a specific pain point and their company name, which shows that you've done your research.

The body of the email briefly outlines your company's solution and provides a real-life example of success.

This helps to establish credibility and pique the recipient's interest, encouraging them to engage in further discussion.

2. The Social Proof Template

Target Persona: Data-driven professionals
Product/Service: B2B products, software, services

Subject: {First_Name}, {Mutual_Connection}'s recommendation for {Company_Name}

Hi {First_Name},

I recently spoke with {Mutual_Connection}, who mentioned that {Company_Name} might be interested in {Your_Product_or_Service}. Our clients, like {Client_1} and {Client_2}, have seen impressive results with {Your_Product_or_Service}.

Given your role as {Job_Title} at {Company_Name}, I thought it would be valuable to explore how we could help you achieve similar outcomes.

If you're interested, I'd be happy to schedule a brief call to discuss the benefits and see if our solution aligns with your needs. Please let me know your availability.

Best regards,

Notes: The Social Proof Template leverages the power of recommendations and testimonials to appeal to data-driven professionals.

The subject line features a mutual connection, which immediately establishes trust and creates curiosity.

In the body of the email, mentioning reputable clients who have seen impressive results helps build credibility for your product or service.

By appealing to the recipient's analytical nature, this template persuades them to consider the potential benefits of your offering and engage in a conversation.

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3. The Content-Sharing Template

Target Persona: Thought leaders, industry experts
Product/Service: B2B products, services, software, content

Subject: {First_Name}, I found this resource on {Topic} that could help {Company_Name}

Hi {First_Name},

I came across your recent post about {Topic} and thought you might be interested in this {Resource_Type} we've created: "{Resource_Title}".

Based on your insights, I believe this resource could provide valuable information and help {Company_Name} address some of the challenges you mentioned.

Here's the link to access it: {Resource_URL}

I'd love to hear your thoughts on the {Resource_Title}. If you find it helpful and would like to discuss how {Your_Company_Name} can support {Company_Name} further, feel free to reach out.

Warm regards,

Notes: Thought leaders and industry experts appreciate valuable content that helps them stay informed and improve their business. The Content-Sharing Template uses this to its advantage by focusing on providing useful resources tailored to the recipient's interests.

The subject line mentions a specific topic the recipient has previously discussed, demonstrating your attention to their work.

The body of the email offers a relevant resource that can help address challenges they've mentioned, showcasing your expertise and value.

This approach is more likely to spark a meaningful conversation and create an opportunity for collaboration.

4. The Event Invitation Template

Target Persona: Networking professionals, influencers
Product/Service: Events, webinars, conferences

Subject: {First_Name}, exclusive invite to {Event_Name} for {Industry} leaders

Hi {First_Name},

I hope this email finds you well. As a prominent {Industry} leader, I wanted to personally invite you to our upcoming {Event_Name} on {Event_Date}.

This exclusive event will feature expert speakers, including {Speaker_1} and {Speaker_2}, who will share their insights on {Event_Topic}. We believe that {Company_Name} could greatly benefit from attending and networking with other industry leaders.

To reserve your spot, simply click on this link: {Registration_URL}
If you have any questions or need further information, please don't hesitate to reach out.

Looking forward to your participation,

Notes: Networking professionals and influencers value opportunities to connect with other industry leaders and expand their knowledge. The Event Invitation Template focuses on extending a personal invitation to an exclusive event that aligns with the recipient's interests.

The subject line creates a sense of exclusivity by emphasizing that the event is for industry leaders.

By mentioning expert speakers and the event's benefits in the body of the email, this template highlights the value the recipient will gain by attending.

This approach is effective in sparking interest and securing event registrations.

5. The Personalized Compliment Template

Target Persona: Creative professionals, entrepreneurs
Product/Service: Design, marketing, branding services

Subject: {First_Name}, your work on {Project_Name} caught my eye

Hi {First_Name},

I recently came across your work on {Project_Name}, and I must say, I'm impressed! Your attention to detail and creativity really stood out.

As a {Your_Job_Title} at {Your_Company_Name}, I've had the opportunity to work with many talented individuals like yourself. Our services in {Specific_Area_of_Expertise} have helped businesses like {Client_1} and {Client_2} elevate their brand presence and drive growth.

Given your demonstrated skills, I'm eager to explore how we could collaborate to enhance {Company_Name}'s branding and marketing efforts. If you're open to a conversation, let me know your availability for a brief call.

Best regards,

Notes: Creative professionals and entrepreneurs appreciate recognition for their work and enjoy engaging with others who share their passion. The Personalized Compliment Template utilizes this by offering genuine praise for a specific project the recipient has worked on.

The subject line immediately captures their attention by mentioning their project, while the body of the email demonstrates your admiration for their skills.

By sharing examples of how your company has helped other businesses succeed, you can effectively present your services as a valuable asset to the recipient's business and encourage them to explore collaboration opportunities.

6. The Last Attempt Template

Target Persona: Non-responsive prospects
Product/Service: Any B2B product or service

Subject: {First_Name}, should I close the loop on {Your_Product_or_Service}?

Hi {First_Name},

I hope this message finds you well. I've reached out a few times about {Your_Product_or_Service} and how it can help {Company_Name} tackle {Pain_Point}. Since I haven't heard back from you, I assume you might be busy or have already found a solution that meets your needs.

Before I close the loop on this conversation, I wanted to offer one final opportunity to explore the benefits of {Your_Product_or_Service} and see if it could be a good fit for {Company_Name}.

If you're still interested, please let me know your availability for a quick call, and I'll make sure to set it up at a time that suits you best.

Alternatively, if you'd prefer not to be contacted again, kindly let me know, and I'll remove you from my follow-up list.

Thank you for your time, and I wish {Company_Name} continued success.

Best regards,

Notes: The Last Attempt Template is designed for non-responsive prospects, using a more direct approach to elicit a response.

The subject line suggests closure, which can prompt the recipient to reconsider their lack of engagement.

In the body of the email, the sender acknowledges the recipient's possible reasons for not responding, demonstrating empathy and understanding.

Offering one final opportunity to discuss your product or service shows persistence and gives the recipient a chance to re-engage. By providing the option to opt-out of future communications, you also show respect for their preferences, leaving a positive impression even if they choose not to proceed.


In summary, these six cold email templates employ targeted language and approaches that resonate with specific personas. By understanding the recipient's preferences, needs, and values, you can craft compelling emails that effectively capture their attention and encourage engagement, ultimately leading to new business opportunities.  To learn even more, head over to our email marketing page.  Happy emailing!

Adam Bandel

Adam is part of the Digital and Content team at ProSales Connection. He tends to cut straight to the point, and can't help but dive into every part of the processes he works on in order to find the most efficient solutions.

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