B2B Marketing Strategy and Tactics | Adam Bandel

B2B MARKETING MARKETING B2B CLIENT RELATIONSHIPS CRM

Implementing Account-Based Experience (ABX) for Enhanced Client Engagement

In today’s B2B landscape, buyers expect more than just personalized emails and targeted ads—they expect tailored, consistent, and meaningful interactions throughout their entire journey. As a result, forward-thinking companies are evolving from...

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Adam Bandel

Adam is part of the Digital and Content team at ProSales Connection. He tends to cut straight to the point, and can't help but dive into every part of the processes he works on in order to find the most efficient solutions.

B2B MARKETING MARKETING B2B CLIENT RELATIONSHIPS CRM

Implementing Account-Based Experience (ABX) for Enhanced Client

In today’s B2B landscape, buyers expect more than just personalized emails and targeted ads—they expect tailored, consistent, and meaningful

B2B MARKETING CONTENT MARKETING B2B MARKETING STRATEGY SALES DEVELOPMENT

The Rise of Video Prospecting: Engaging B2B Buyers Through

In today’s noisy digital marketplace, breaking through to B2B buyers is harder than ever. Cold calls are screened, emails go unopened, and social

CONTENT MARKETING B2B CLIENT RELATIONSHIPS LEAD GENERATION

Turning Clients into Champions: Leveraging Customer Advocacy to Drive

In today’s crowded B2B marketplace, businesses are constantly searching for ways to stand out, earn trust, and accelerate revenue growth. Traditional

B2B MARKETING CONTENT MARKETING SOCIAL MEDIA EDTECH

Leveraging Gamification in EdTech Marketing to Boost User Engagement

In today’s competitive EdTech landscape, capturing and maintaining the attention of educators, administrators, and students is a significant

BUSINESS CHALLENGES LEAD GENERATION SALES DEVELOPMENT EDTECH

Overcoming Virtual Selling Challenges in the EdTech Industry

The shift to virtual selling has transformed how EdTech companies engage with educators, administrators, and decision-makers. While digital

CONTENT MARKETING SOCIAL MEDIA B2B CLIENT RELATIONSHIPS EDTECH

The Power of Community Building in EdTech: Engaging Educators and

In the fast-evolving world of education technology (EdTech), having a great product isn’t enough. Success depends on how well EdTech companies

CONTENT MARKETING SOCIAL MEDIA B2B MARKETING STRATEGY

Leveraging Social Selling for B2B Success

The way B2B companies connect with potential buyers has changed dramatically in recent years. Cold calls and generic email blasts are becoming less

SOCIAL MEDIA SEO B2B MARKETING STRATEGY EDTECH EMAIL MARKETING EDTECH WEBINARS

How to Build a Winning EdTech Content Marketing Strategy

The EdTech industry is booming, but with increased competition, standing out in a crowded marketplace is more challenging than ever. A strong content

B2B CLIENT RELATIONSHIPS B2B MARKETING STRATEGY TECHNOLOGY IMPLEMENTATION

Strategies for Effective B2B Customer Retention in a Competitive

Customer retention is one of the most critical aspects of a successful B2B business strategy. While attracting new clients is important, retaining

SEO LEAD GENERATION EDTECH WEB DEVELOPMENT

SEO for EdTech: How to Rank Higher and Attract More Institutions

The EdTech industry is growing rapidly, with schools, universities, and corporate learning teams constantly searching for new solutions to improve

B2B MARKETING MARKETING LEADERSHIP LEAD GENERATION DEMAND GENERATION

Implementing Behavioral Segmentation in B2B Marketing Strategies

Understanding customer behavior is a crucial element in B2B marketing. Unlike traditional demographic segmentation, behavioral segmentation focuses

B2B MARKETING B2B CLIENT RELATIONSHIPS

EdTech Event Marketing Strategies

Event marketing plays a crucial role in the EdTech industry, offering companies a chance to connect with educators, administrators, and

B2B MARKETING B2B CLIENT RELATIONSHIPS

Building a Strong Brand Identity in the B2B Marketplace

In today’s competitive business landscape, brand identity is more than just a logo or tagline—it’s the essence of what your company represents and

B2B CLIENT RELATIONSHIPS B2B MARKETING STRATEGY CRM

Adapting B2B Marketing Strategies for the Remote Work Environment

The remote work revolution has significantly reshaped the way businesses operate, interact, and make purchasing decisions. With more employees

DEMAND GENERATION ARTIFICIAL TECHNOLOGY ARTIFICIAL INTELLIGENCE

Leveraging AI in B2B Sales: Transforming Lead Generation and Customer

Artificial intelligence (AI) is no longer a futuristic concept—it’s here, transforming industries across the board. From healthcare to retail, AI is

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