Four Ways Marketing Can Help Your Sales Team

Marketing has always shared some responsibility for this process by increasing brand awareness while promoting the company and solutions. This is generally achieved through print and broadcast media, direct mail, online marketing, events marketing,...

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POSTS IN B2B MARKETING

Four Ways Marketing Can Help Your Sales Team

Marketing has always shared some responsibility for this process by increasing brand awareness while promoting the company and solutions. This is

8-Step Guide for Your Next in-Person Tradeshow

B2B MARKETING EVENTS GUIDE

8-Step Guide for Your Next In-Person Tradeshow

The world of tradeshows and in-person events has been turned upside down in the past year. Even though we've adapted to "digital tradeshows" and

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6 Simple Ways to Improve Your Cold Email Open Rates

Email marketing is, without a doubt, one of the strongest tools in the marketing game. It works so well because it allows you to reach your target

Marketing Managers: Stop Reacting, Start Leading!

The most important thing for marketing leaders to remember is to develop a plan, follow that plan, avoid the temptation to deviate from that plan,

How Marketing Can Build a Pipeline for Sales

The ultimate role of marketing is not only to increase awareness and consideration, but to generate quality sales leads for the sales team. And of

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The 9 Most Important Things Not to Do When Closing a Deal

In a recent blog post, our CEO, Mike Faherty, wrote about the ten most important things to do when closing a deal. Now we feel it's important to get

Key to a Successful Sales Meeting: Unlock Your Prospect’s Pain Points

One of the biggest keys to having a successful sales meeting is asking the right questions to unlock your prospect’s pain points. Your sales team

Why Marketing (Not Sales) Should Own B2B Telemarketing

This is a question that is often debated or even argued over in staff meetings and budget planning meetings all over the world. Both sales and

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Is There a Value In a Lead That Doesn't Convert?

No matter what stage in the sales process you hear “no” from a prospective B2B customer, it can be frustrating. A contact hangs up during the first

B2B MARKETING B2B MARKETING STRATEGY

A Guide to Help You Find Your Way Through the Entrepreneur's Journey

There are four distinct phases that an entrepreneur will go through: launch, expand, optimize, and scale. While the time frame for each phase is

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How Strong is Your Message? The Key to a Successful Cold Campaign

If you're in marketing or sales, you've probably sent out thousands of cold emails and made the same amount of cold calls to your prospects. With

B2B MARKETING SALES MARKETING LEADERS

How Marketing Can Help Sales Achieve These Three Outcomes

Whether you are new to the marketing role or already an experienced marketing leader, you have probably built an overwhelming list of marketing

COLD CALLING B2B MARKETING

Is Cold Calling Dead? Proof That It Is Not, From Our Own Data.

In 2012, the industry average was 4.7 calls to reach a cold prospect. Now it takes 9. Why? I sat down with our sales development team members who

B2B MARKETING COLD EMAIL

Three Tips for Your Cold Email Campaign

If you have a great product but don’t know how to sell it, don’t worry, you are not alone.

B2B MARKETING DEMAND GENERATION

7 Proven Demand Generation Marketing Tactics You Need to Be Using

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