B2B Marketing Strategy and Tactics (7)

Why Cold Calling Is Still Preferred to Reach B2B Prospects

As long as there are phones, there will be a place for cold calling in the B2B sales process. While we acknowledge that caller ID and call blocking software have made it more challenging, the phone is still the preferred method to connect with B2B...

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Why Cold Calling Is Still Preferred to Reach B2B Prospects

As long as there are phones, there will be a place for cold calling in the B2B sales process. While we acknowledge that caller ID and call blocking

Closing the deal

The 10 Most Important Things to Do When Closing a Deal

One of the biggest misconceptions in the sales industry is that closing the deal is the end of the initial sales process. It is an important step,

B2B MARKETING INBOUND LEADS INBOUND MARKETING STRATEGY

The Inbound Marketing Strategies Your B2B Competitors Are Using

You’re not looking to attract the general public to your product. You have a specific business niche you want to penetrate, but how do you do it? You

B2B MARKETING PROSPECTING

How Much Time Should Your Sales Team Spend Prospecting?

Prospecting for leads is a vital part of the sales process. But, how much time should your sales team spend on lead prospecting? It depends on how

COLD CALLING B2B MARKETING LIST BUILDING

5 Crucial Steps to Consider When Building a Cold Outreach List

As we continue to go over cold outreach campaigns, it's essential to talk about where to start. Knowing that the right message to the wrong person

COLD CALLING B2B MARKETING

The Most Common Objections SDRs Hear and How to Overcome Them

Let’s be honest: you won’t find a person in the world who looks forward to making cold calls. They can be uncomfortable and awkward and they often

B2B MARKETING SOCIAL MEDIA LEAD GENERATION B2B MARKETING STRATEGY

B2B Marketing 101: Best Social Media Marketing Strategies For Leads

If you're like most people, you like to kick back at the end of a long day and browse Facebook or Twitter on your phone. You likely also see dozens

COLD CALLING GATEKEEPER

19 Ways to Get Past the Gatekeeper on a Cold Call

If the process of selling was a basketball game, moving beyond the gatekeeper is akin to the inbound play. The offense can’t move the ball or score

B2B MARKETING INBOUND MARKETING STRATEGY

Paid Search as a Part of Your Inbound Marketing Strategy, Explained

Thanks to the internet and other technological advances, your potential customers have a ton of information at their fingertips. They no longer see

B2B MARKETING LEAD GENERATION

3-Phase Funnel: Generate a Flood of New B2B Deals in a Single Day

Did you ever stop to think if it is possible for you to send a single email that closes a million dollar deal? Sounds like a pipedream for most of us

How to Create a Successful B2B Content Marketing Strategy

The majority of marketers (72% to be exact) believe content creation is the most effective SEO tactic you can use today. This is one of the driving

COLD EMAIL EMAIL MARKETING

17 Cold Email Marketing Mistakes to Avoid for B2B Campaigns

Email marketing in general can be tricky. Sending cold B2B emails presents an even greater set of challenges. At ProSales Connection, we've sent tens

3 Keys to Qualifying Leads During a Cold Call.png

COLD CALLING B2B MARKETING

How to Qualify Leads During a Cold Call

Relying on a cold call alone to qualify leads can be highly inefficient. Businesses that break down the process of determining fit, generating

COLD CALLING SALES COPYWRITING

19 Huge Mistakes to Avoid When Writing Cold Calling Scripts

One of the keys to success in appointment setting and sales is having the best cold calling scripts possible.

B2B MARKETING LINKEDIN

Content Marketing Tips, Tricks, and Ideas for LinkedIn

When you think of content marketing, what comes to mind? Do you consider building out a robust blog on your website? Certainly, that will help with

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