B2B Marketing Strategy and Tactics (6)

From The Experts: 8 Sales Funnel Strategies That Really Work

Doug Kessler reminded us that your sales team owns the sales funnel but it's your job as a B2B marketer to feed the top of the funnel. If you've been wondering if a sales funnel is really necessary for your business, the answer is a resounding yes....

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From The Experts: 8 Sales Funnel Strategies That Really Work

Doug Kessler reminded us that your sales team owns the sales funnel but it's your job as a B2B marketer to feed the top of the funnel. If you've been

What Should you do when a Prospect Meeting does not Convert? .png

3 Actions to Take When a Prospect Meeting Does Not Convert

What Should you do when a Prospect Meeting does not Convert? Finally, your sales representative secured a meeting with a prospect. After that hard

B2B MARKETING CONTENT MARKETING

Up Your YouTube Game: The Best Content Ideas for B2B Businesses

Are you looking to use YouTube to grow your business's B2B sales? Video content is more relevant and helpful than ever, getting people to learn about

COLD CALLING B2B MARKETING

How to Write an Effective B2B Cold Call Script

"To make a great film, you need three things – the script, the script, and the script." - Alfred Hitchcock

How to Solve the 3 Biggest Problems That Salespeople Create

The biggest problems that salespeople create for themselves or their company boil down to not preparing and not understanding a prospect’s current

7 Steps to Creating a Successful Sales Meeting.png

7 Steps to Creating a Successful Sales Meeting

There are times when every sales team needs to re-evaluate their process for creating a successful sales meeting. If your company has a major

4 Signs You Have a Qualified Lead to Schedule a Sales Meeting

A qualified lead means you are one step away from a sales meeting to discuss your product or solution with a prospect. But how do you know when you

Why Cold Calling Is Still Preferred to Reach B2B Prospects

As long as there are phones, there will be a place for cold calling in the B2B sales process. While we acknowledge that caller ID and call blocking

Closing the deal

The 10 Most Important Things to Do When Closing a Deal

One of the biggest misconceptions in the sales industry is that closing the deal is the end of the initial sales process. It is an important step,

B2B MARKETING INBOUND LEADS INBOUND MARKETING STRATEGY

The Inbound Marketing Strategies Your B2B Competitors Are Using

You’re not looking to attract the general public to your product. You have a specific business niche you want to penetrate, but how do you do it? You

B2B MARKETING PROSPECTING

How Much Time Should Your Sales Team Spend Prospecting?

Prospecting for leads is a vital part of the sales process. But, how much time should your sales team spend on lead prospecting? It depends on how

COLD CALLING B2B MARKETING LIST BUILDING

5 Crucial Steps to Consider When Building a Cold Outreach List

As we continue to go over cold outreach campaigns, it's essential to talk about where to start. Knowing that the right message to the wrong person

COLD CALLING B2B MARKETING

The Most Common Objections SDRs Hear and How to Overcome Them

Let’s be honest: you won’t find a person in the world who looks forward to making cold calls. They can be uncomfortable and awkward and they often

B2B MARKETING SOCIAL MEDIA LEAD GENERATION B2B MARKETING STRATEGY

B2B Marketing 101: Best Social Media Marketing Strategies For Leads

If you're like most people, you like to kick back at the end of a long day and browse Facebook or Twitter on your phone. You likely also see dozens

COLD CALLING GATEKEEPER

19 Ways to Get Past the Gatekeeper on a Cold Call

If the process of selling was a basketball game, moving beyond the gatekeeper is akin to the inbound play. The offense can’t move the ball or score

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