Are you looking to use YouTube to grow your business's B2B sales? Video content is more relevant and helpful than ever, getting people to learn about your brand on a more personable level.
However, it's not enough to have a YouTube channel and post random videos that spout different facts. Your strategy needs to be precise. You need to think through the different content that you're pushing out.
Fortunately, there are several forms of content that B2B businesses can use to get in front of their target audience.
See below for several YouTube content ideas that clients love. Be sure to integrate them into your strategy today.
While a picture might be worth a thousand words, it doesn't do much for teaching your B2B prospects how they can use your products. If your clients can't envision how to use your product, they won't be able to see how it can improve their work.
YouTube is a perfect way to combat this, using your video content for demonstrating how your product(s) can solve a company's biggest pain points.
Regardless of whether you sell products or services, you can show off their strengths via physical demonstrations, animation, or 3D demonstrations.
At the end of the video, be sure to include a call to action that tells them how to retrieve the product/service you've demonstrated, and other products that might apply.
One of the most important factors of B2B marketing is ensuring that your content makes your brand more personable and relatable to the client.
Businesses want to build relationships in their B2B partnerships. They invest in the people, not the logo on your website. If your company uses too much industry jargon in your videos, it will scare away potential B2B clients.
Perhaps the best way to use your YouTube video content to make your brand more personable is through video blogs. These can be about the day in the life of one of your workers, attending a trade show, or having meetings with other B2B clients of yours.
Video blogs allow your B2B and B2C clients to get to know the people who make your business run. The better they feel that they know you, the more customer loyalty they'll build with your brand.
Many businesses and people are starting YouTube channels too with video blogs, or "vlogs," as their sole focus. It makes them more relatable.
For example, NFL players like Tyreek Hill and Aaron Donald have recently started YouTube channels to relate more with the personality under the helmet. Your business can use this same mindset for its YouTube video content.
Share Your Brand's Story
Another form of content that makes your brand more relatable is telling the story behind your brand. It shows both B2B and B2C prospects your company's "why." It shows them what motivates you and separates you from the rest of your competitors.
For example, when you think of a clothing brand like Patagonia, you think of nature and transparency. Why? Because their brand story exudes their drive to create the highest quality of clothing without harming the environment around them.
No matter what industry you're in, you have a story to tell. Maybe you're a lawyer who's ready to help the "Davids" of your community take down the "Goliaths." Perhaps you're a cleaning agency that's focused on using environmentally-friendly products.
Whatever your company's mission is, you can share it with your YouTube videos. You can create animated shorts, use slideshows with a voiceover, or make a short series documenting the road to achieving one of your company's goals.
No matter what way you decide to share your brand's story via video content, it's sure to resonate with local businesses. They'll opt to use your services instead, knowing that you have good intentions behind your business operations.
There's only one person that B2B prospects want to hear about your brand from more than yourself: your clients.
It's the same reason that customers research online reviews of your brand before they sign the dotted line.
They want to get a peek behind the curtain of what it's like to work with you. Is it all that you're making it out to be? Do you deliver on your promises? Do you and your customers have a close relationship?
All of these questions can be answered by posting YouTube videos of you interviewing your favorite clients. You can show off the different industries that you work in, how many owners you work directly with, and how much you care about your clients.
Advertise Other Endeavors
Does your company have a podcast? Do you have a blog on your website? There are many forms of media that you use to attract B2B clients to your brand. Why not use your YouTube channel to raise awareness on them?
You can record each episode of your podcast and place it on your YouTube channel as a separate playlist. People will subscribe to your YouTube channel and podcast to be updated on all-new episodes.
If you're looking to attract more YouTubers to your website, use your blog as the entryway. Discuss topics that you cover in your blog, with a call to action that directs the clients to that exact article to learn more.
Connect With More B2B Businesses Via Your YouTube Channel
Now that you've seen several forms of content to try on your YouTube channel to attract more B2B businesses, you must give them all a shot.
Are you looking to learn more about how to make a compelling call to action? Read this article on ten call-to-action examples you can learn from.