B2B Marketing Strategy and Tactics | Mike Faherty

Cold Calling Sales Leadership sales

How to Build Rapport With Your Sales Prospects

Over the years I have developed some concepts that have enabled me to be successful in the sales field as a sales person, sales leader and as an entrepreneur. One concept that I often write about is my personal principle, the “Rule of Thirds".

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Mike Faherty

Mike Faherty is Founder & CEO of ProSales Connection, LLC a Sales and Marketing firm based in Houston, Texas. ProSales Connection specializes in helping B2B and technology companies grow through sales appointment setting and outsourced inside sales programs.

How to Build Rapport With Your Sales Prospects

Over the years I have developed some concepts that have enabled me to be successful in the sales field as a sales person, sales leader and as an

19 Ways to Get Past the Gatekeeper on a Cold Call

If the process of selling was a basketball game, moving beyond the gatekeeper is akin to the inbound play. The offense can’t move the ball or score

How Strong is Your Message? The Key to a Successful Cold Campaign

If you're in marketing or sales, you've probably sent out thousands of cold emails and made the same amount of cold calls to your prospects. With

How Marketing Can Help Sales Achieve These Three Outcomes

Whether you are new to the marketing role or already an experienced marketing leader, you have probably built an overwhelming list of marketing

Marketing Manager Leadership: Stop Reacting, Start Leading!

One of the best lessons that marketing managers can apply to leading their team comes from all-time great college basketball coach John Wooden.

3 Methods to Build Your Marketing Technology Stack

You may have noticed there are hundreds of marketing technology products out there. So, how do you differentiate these tools to ensure you are

7 Best Practices to Manage and Grow Your Marketing Database

One of the best tactics for marketing managers to help your company gain a competitive advantage is focusing on how to manage and grow your marketing

How to Support the VP of Sales to Grow Your Company

At one point in my professional career, I worked under the VP of Sales who famously told the sales organization: “This is the most important quarter

Why Marketing Should Own the Sales Development Team

In the unique world of sales and marketing, one of the newer industry roles is a Sales Development Team orSales Development Representatives(SDRs).

Sales Metrics for Marketers: Why You Need to Understand These Four

Marketing leaders, you need to understand and care about four important sales metrics. Perhaps you operate under the assumption that once you

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