B2B Marketing Strategy and Tactics | Mike Faherty

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How to Lead a Successful Sales Meeting: Part 2

We have all had sales meetings that we wished had gone better. For some reason, you were not able to get to the objective of your meeting or you were not able to move the prospect forward. When you tried to capture the next steps it felt awkward...

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Mike Faherty

Mike Faherty is the Founder & CEO of ProSales Connection, a sales and marketing firm based in Houston, Texas. ProSales Connection specializes in helping B2B and technology companies grow through sales appointment setting and outsourced inside sales programs.

How to Lead a Successful Sales Meeting: Part 2

We have all had sales meetings that we wished had gone better. For some reason, you were not able to get to the objective of your meeting or you were

How to Lead a Successful Sales Meeting

How to Lead a Successful Sales Meeting: Part 1

If you ever had a horrible sales meeting with a prospect where nothing seemed to go your way (and we all have), then you have probably made one of

How to Overcome the 3 Biggest Mistakes Salespeople Make During a Cold Call

How to Overcome the 3 Biggest Mistakes Salespeople Make During a Cold

The biggest mistakes that your sales team will make during a cold call with a prospect can easily be avoided. But, some salespeople lose track of

Move Beyond Call Scripts to Call Plans When Prospecting

One of the most important ways to differentiate your company’s product or solution is to utilize call plans instead of call scripts when prospecting.

7 Steps to Creating a Successful Sales Meeting.png

7 Steps to Creating a Successful Sales Meeting

There are times when every sales team needs to re-evaluate their process for creating a successful sales meeting. If your company has a major

Why Cold Calling Is Still Preferred to Reach B2B Prospects

As long as there are phones, there will be a place for cold calling in the B2B sales process. While we acknowledge that advanced technologies like

How to Calculate the ROI on a Lead Generation Program

Every marketing investment a business makes should have an estimated return on investment (ROI). This is necessary to be able to properly frame the

3 Keys to a Successful Follow-up Strategy after a Prospect Meeting.png

3 Keys to a Successful Follow-up Strategy After a Prospect Meeting

Many salespeople do not close deals because they fail to execute on a consistent and well-thought-out follow-up strategy after a prospect meeting. A

Sales Metrics for Marketers- Why You Need to Understand These Four Metrics .png

Sales Metrics for Marketers: Why You Need to Understand These Four

Marketing leaders should understand and care about four important sales metrics. If you are a marketer, perhaps you operate under the assumption that

Follow-up Calls with Prospects - When Has a Salesperson Gone Too Far?

There is a common misconception in the sales industry about the importance of follow-up calls with prospects. The misconception is based on

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