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B2B Marketing

Marketing Manager Leadership: Stop Reacting, Start Leading!

One of the best lessons that marketing managers can apply to leading their team comes from all-time great college basketball coach John Wooden.

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Mike Faherty

Mike Faherty is Founder & CEO of ProSales Connection, LLC a Sales and Marketing firm based in Houston, Texas. ProSales Connection specializes in helping B2B and technology companies grow through sales appointment setting and outsourced inside sales programs.

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Marketing Manager Leadership: Stop Reacting, Start Leading!

One of the best lessons that marketing managers can apply to leading their team comes from all-time great college basketball coach John Wooden.
Read More ⟶

3 Methods to Build Your Marketing Technology Stack

You may have noticed there are hundreds of marketing technology products out there. So, how do you differentiate these tools to ensure you are
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7 Best Practices to Manage and Grow Your Marketing Database

One of the best tactics for marketing managers to help your company gain a competitive advantage is focusing on how to manage and grow your marketing
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How to Support the VP of Sales to Grow Your Company

At one point in my professional career, I worked under the VP of Sales who famously told the sales organization: “This is the most important quarter
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Why Marketing Should Own the Sales Development Team

In the unique world of sales and marketing, one of the newer industry roles is a Sales Development Team orSales Development Representatives(SDRs).
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Sales Metrics for Marketers: Why You Need to Understand These Four

Marketing leaders, you need to understand and care about four important sales metrics. Perhaps you operate under the assumption that once you
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5 Ways to Improve the Sales and Marketing Relationship

The relationship between the sales and marketing teams can easily be strained in any size company. It just takes one poor follow-up with a qualified
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3 Outcomes Every Salesperson Is Striving For

Whether you are new to your marketing role or have been leading marketing teams forever, you have probably built an overwhelming list of marketing
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How to Build a Powerful (and effective!) Marketing System for Prospecting

How to Build a Powerful Marketing System for Prospecting

Whether you are new to your marketing role or have been leading marketing teams forever,you have probably built an overwhelming list of marketing
Read More ⟶
3 Methods to Build Your Marketing Technology Stack

3 Methods to Build Your Marketing Technology Stack

You may have noticed there are hundreds of marketing technology products out there. So, how do you differentiate these tools to ensure you are
Read More ⟶
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