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Growth Driven Marketing Blog

I thought I would start today’s blog on ways to never get past the gatekeeper with a sports analogy.

If the process of selling was a basketball game, moving beyond the gatekeeper is akin to the inbound play. The offense can’t move the ball or score until they can effectively pass the ball into the field of play and maintain possession. Although I make the point below that the gatekeeper is NOT the enemy, they are, in effect, playing defense and your role is to find a way past the defense to engage the decision-maker.

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