5 Reasons to Outsource the Sales & Marketing Function of Your Business

The reasons to outsource your sales and marketing functions to an expert sales and marketing company are many. For most businesses, the reasons are also unique.

Outsourcing the early-stage demand generation or sales appointment setting might be all that is needed and, for other businesses, outsourcing the complete sales process all the way through order-capture and account management is the right move.

Regardless of your unique business requirements, below are some of the benefits of leveraging an outsourced sales and marketing company to expand your business.

1. Trust

Add local and experienced sales and marketing experts to the business team without the cost and long-term commitment of recruiting and hiring directly.

2. Speed

Bring a talented and experienced sales team online in a fraction of the time it would take to recruit and hire from your headquarters.

3. Cost

Outsourcing sales and marketing allows a business to expand the sales and marketing team quickly at a fraction of the cost of hiring internally and building the infrastructure to support a growing sales team.

4. Flexibility

One of the great advantages of outsourcing is the ability to scale the effort up or down easily based on the business circumstances. Whether you need to double the sales force or the business wants to shift investment to a different market or priority, it can be as simple as a phone call.

5. Results

A well-structured program will have realistic goals and objectives that can quickly enable companies to accelerate new business revenue. Also, by allowing the business to focus on its core business, an outsourced sales, and marketing program can have a positive impact on business productivity and revenue generation in your existing markets as well.

At the end of the day, you need the best resources you can afford to grow your business.

Outsourcing is a great way to leverage up your resources to quickly and efficiently expand your business.

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Mike Faherty

Mike Faherty is the Founder & CEO of ProSales Connection, a sales and marketing firm based in Houston, Texas. ProSales Connection specializes in helping B2B and technology companies grow through sales appointment setting and outsourced inside sales programs.

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