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B2B Marketing sales B2B lead generation

The Top 5 Sales Tools for More Leads and Sales

Are you a B2B marketing leader looking for data-driven insight into the best sales tools for prospecting? 

If so, look no further.

Here, we highlight five prospecting tools that allow you to optimize your sales process from start to end. We'll explain what they are, how to best use them, and the benefits of using them versus other, less effective methods.

If you're not utilizing these tools, you can bet your competition is. 

Let's get right to it!

1. Leadfeeder

What do over 30,000 salespeople, agencies, and marketers have in common? They're using Leadfeeder to get better results from their prospects.

Leadfeeder is an excellent resource explicitly built for B2B marketers.

This website visitor tracking software shows B2B marketers and their sales teams the companies that are already visiting their site. This feature allows you to capitalize on those you know are already interested in what product or service you're offering. Essentially, this takes out the question of who's engaging with your content and provides you the information you need to form stronger relationships with those companies.

Leadfeeder comes with both a free and paid option, allowing your team to work within itself budget. Their Lite version is a more basic rendition that shows the last seven days' worth of leads. Of course, once you get a taste of that, you may be inclined to invest in their Premium version.

Expect valuable insight, such as:

  • The names of companies looking at your site
  • What they're doing on your site
  • Who their point of contact is

Additionally, Leadfeeder automatically updates your CRM with these leads or emails them to you.

Since 2012, Leadfeeder has been making quality updates to ensure you're only getting what you pay for—keeping up an excellent track record that 9 out of 10 customers agree is the best. 

2. CircleBack 

If you're lucky enough, you've got so many prospects and customers in your sales funnel that it can sometimes feel a little chaotic and disorganized. Don't let this clutter allow you to miss out on incredible opportunities. 

With CircleBack, you'll have innovative address book management and contact information updates that make compiling and sorting through this information a breeze.

CircleBack has several exciting and useful features, such as:

  • Reaching the right connections at the correct times
  • Automatically updating your contacts with new connections 
  • Integrating this information seamlessly into your CRM
  • Deleting duplicate connects
  • Understanding when your contacts change jobs, titles, phone numbers, or email addresses
  • Creates contacts out of email signatures

Perhaps one of the better features of CircleBack is its ability to scan business cards and automatically store their data. This technology allows for next-level networking and takes countless minutes out of transferring data. Now, you can simply scan a business card and have all the information you need in mere seconds. 

3. LinkedIn Sales Navigator

What can the LinkedIn Sales Navigator tool do for you? We're glad you asked.

Harness the power and reach of LinkedIn with this new and effective sales tool. This platform reaches LinkedIn's audience of 660 million-plus members. It helps you find and subsequently build relationships with potential clients. 

Their innovative, modern selling techniques provided astounding results, such as:

  • A 51% higher chance of reaching sales quotas
  • An 80% increased productivity rate
  • 7% higher win rates when closing deals with established customers
  • At least 18% more opportunities

Additionally, LinkedIn Sales Navigator targets the people and companies you want to reach, keeps track of any company-wide changes for you, and engages with these prospects, too.

Expect advanced lead search options, customized lead recommendations, and seamless CRM integration that makes the process even more simple and straightforward. 

4. Prospect.io

Prospect.io is considered the ultimate sales automation platform.

This program has several benefits, including but not limited to:

  • Increasing your outbound sales productivity
  • Offering multichannel sales automation platforms so that you can do the work from anywhere
  • Building your list of high-quality leads
  • Combining emails, follow-up phone calls, and more, into a multichannel platform that also meets your clients wherever they are
  • Analyzes your sales team's performance, allowing you to identify goals and how to accomplish them more efficiently
  • Provides a list of must-do tasks within specific campaigns, allowing you and your team to stay focused and goal-oriented

1,300+ companies worldwide use this platform to increase productivity, leads, and outbound sales.

5. Mattermark

For data-driven deal-making, Mattermark is the tool for you.

This tool allows you to do research on your potential clients and learn as much as you possibly can about them. This data enables you to foster more informed relationships with them, meeting them where they are. 

What are the world's fastest-growing companies? Mattermark tracks them for you so that you can spend more time selling and less time prospecting. Essentially, Mattermark does the exploration for you, analyzing leads in an indisputably fantastic way. 

They vet 80+ fields, ensuring your niche is definitely within their scope. This information gets down to the specifics—location, industry, revenue, growth, you name it. They also provide you with information about that company's key personnel, so you talk only to the people who impact your sales.

Their data comes from a variety of sources, such as third-party providers, news outlets, data analysis, machine learning, and more. This thoroughness implies an excellent resource. 

If you're not ready to commit just yet, consider their 14-day free trial. 

Use These Sales Tools to Leverage Your Prospecting Process

You've got nothing to lose by implementing these tools into your process.

Use technology to your advantage—foster stronger relationships, make broader connections, and leverage your prospecting with these fantastic sales tools. Your sales tactics are great, but they can always be better. After all, if you're not continually improving your methods, you can bet that your competition is.

If you're seeking more insight into B2B marketing and sales, we at ProSales Connection can help you optimize your process even further. Contact us today to see what we can do for you and your business! We look forward to working with you.

Dora Fredenburg

Hailing from Croatia, Dora is best known in the office for her deadly side-eye her love of Instagram dogs, and her relentless pursuit to help her clients grow faster in a way that is both sustainable and good for their customers.

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