Most event marketers believe that face-to-face events are the single most important marketing method for promoting your business. In fact, 85% of customers are more likely to make a purchase after seeing your booth at a trade show or convention, and 5% more will leave with a good feeling about your brand that they don't have for your competitors.
In order to reap these benefits, however, it's essential that you engage in the best B2B social media marketing practices to get people to attend your trade show or event. Here, we're going to discuss what these strategies are, so read on to learn how to reach out to potential attendees among your target audience.
Create an Interesting Page
According to recent numbers, 3.8 billion people around the world use some form of social media platform. That's why social media is the ideal place to market your services. However, platforms like Facebook, Twitter, and LinkedIn are also essential to getting people to attend your trade shows, and conferences that you'll be attending.
The first step to reaching people on social media is to create an interesting page on these platforms. This means that you should be keeping an eye out for 2020's greatest trends, including the types of content that people like to see, how to construct graphics and media to engage viewers, and what sorts of branding strategies are in style right now.
Additionally, you'll want to constantly update your social media page. This will ensure that it not only stays relevant but that your posts also appear on people's feed. Constantly posting business updates, possible uses that your clients may have for your services, and statistics related to your industry will ensure that you keep your brand fresh in the minds of consumers.
Research Your Target Audience
The next step after creating an engaging page for your services is to research your target audience. Doing so will ensure that you target the right people for your event. At ProSales Connection, we have the appropriate technologies and solutions to identify those most likely to engage with your services. By using online programs and data-gathering software, we can identify the attendees that will give you the best return of investment possible.
Once that's done, we'll discuss strategies with you for sending out social media invites to the audience that we identify. Your group can create an event page on Facebook and send out invites to those that like your page and others who have searched for keywords related to your services. On other social media platforms, you can simply link information about the conference or trade show and pin the post to the top of your page.
Host Promotional Deals
Another great way to get people to come to your trade show or event is to host promotional giveaways on social media.
This can take two forms. The first and most obvious one that comes to mind is to host giveaways specifically for the people that come to your event. Those who go to the physical venue can sign up for free tickets that function as raffle tickets when they get there. At the venue, you can announce the winners and give out the prizes to those who attend. If you draw the number of someone who isn't in attendance, you can move down to the next person.
Another, possibly better promotional deal that you can run is to provide a discount for those who use your coupon code to sign up for the event. You can make it so that people who respond to a certain social media post or partake in a Twitter poll are given the opportunity of discounted attendance. There are many options, so consider which one will work best for you!
Use B2B Social Media Advertising Solutions
Most social media platforms have advertising services (like Facebook ads) that help you reach the right demographics of people to show your well-made advertisements to.
This is a great way to target the right people because you'll be able to enter in the demographics- age, gender, etc- of those you want to target. More importantly, you'll also be able to target your ads based on the occupations that people have and the pages they like. This ensures that you reach out to the industries that are most likely to use your services and those who already like your competitors.
You also can target your social media ads based on location for most platforms. This ensures that your advertisements for any event are shown to those who are in the vicinity of the event. This is a surefire way to maximize the number of attendees that you get.
Use Engaging Video Content
Did you know that 73% of people are more likely to make sales or attend an event if they view a video on it first?
This statistic is not only true, but it's crucial to keep in mind when it comes to spreading the word about an event that you will be at. You'll want to incorporate video content when you create advertisements for your trade show booth, and talk about it on your social media page.
This video content generally comes in two forms: a person talking directly about your services to a camera, or graphics and animation that conveys data in an engaging way to the viewer.
The former is a good choice because people will feel a human-to-human connection with your business and thus be more likely to come up to your table at the event. However, if you have a lot of stats and data to convey, the latter is a more engaging and effective format in conveying said data. People will be more likely to remember these numbers due to the associated visuals, and they won't become distracted and stop paying attention mid-video.
When marketing an event, it's essential to use a variety of marketing methods in conjunction with one another. Doing so is crucial to reaching those who will attend the event and driving traffic there to ensure success.
Now that you know the best B2B social media marketing methods to promote your trade show or event, it's time to begin searching for attendees. Click here to schedule a 15-minute phone consultation that will let you be paired with the correct professional for your marketing needs. We can help you reach out to prospects who are likely to attend your event, and drive sales to your business.