CASE STUDY:
Independent Technology Provider Penetrates New Markets with 40% of Meetings Resulting in a Quote or Follow-up Activity.

215
SCHEDULED MEETINGS
484% ROI
FROM $690,000 IN PIPELINE GENERATED
business documents on office table with smart phone and laptop computer and graph financial with social network diagram and three colleagues discussing data in the background

About Sehi

Family owned and operated since 1983, Sehi Computer Products has become one of the largest independent technology solution providers in the United States. They have built a solid reputation based on their technical expertise and ability to provide value with technology solutions while meeting customer budgets and needs.

Their product mix includes desktop computers, mobile computing, servers, printers and supplies, networking equipment, data storage systems plus multiple other IT solutions. 

Sehi services a diverse array of loyal customers varying from the education, government and healthcare industries to small business to enterprise level and consumers, with locations in both Michigan and California.

Mark Sehi
President/CEO



Industry
Computer Products



Website
www.sehi.com/

The Challenge

To grow its business, Sehi looked to expand their client base by reaching new geographic territories and new verticals.  These new opportunities created the need for a professional program that could outreach to and set meetings with new potential clients. 

Without a fully developed sales team, Sehi lacked the team and tools necessary to conduct these outreach programs and had the choice to either hire and develop a sales team from the ground up, or to outsource the brunt of their sales efforts to a Sales Development Agency.



The Solution

ProSales Connection delivered a successful pipeline development program by creating real meetings and opportunities for Sehi in new markets.

Together, Sehi and ProSales Connection developed the key messages, outbound call strategy and operational connecting points with the field sales team. Due to the exciting nature of their product, the ProSales Connection team developed a detailed process for qualifying the meetings before sending meeting invitations out to the prospects and field sales resources.

This program resulted in 40 percent of meetings requesting a quote or another follow-up activity.  The remaining prospects were placed in a lead-nurturing program for future follow-up by the Sehi marketing and sales team.

 

 “ProSales Connection has done a great job of reaching out to current and targeted customers in a way that directly reflects the values of our company. We enjoy the business relationship we’ve developed with ProSales Connection and recommend them to many other resellers.”
- Craig Sehi, Vice President

215
SCHEDULED MEETINGS
484% ROI
FROM $690,000 IN PIPELINE GENERATED
40%
OF MEETINGS RESULTED IN A QUOTE OR FOLLOW-UP ACTIVITY

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If you're ready to take your sales and lead generation to the next level, then a quick call with our team is a great way to learn your next steps!


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Over

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2+ BILLION

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