CASE STUDY:

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B2B Tech GPS Tracking Company sees high-quality sales meetings and significant pipeline value from ProSales Sales Development Programs


298
SCHEDULED MEETINGS IN ONE YEAR
$7.76M
IN ANNUAL GENERATED PIPELINE

About GeoForce

Geoforce was founded in 2007 with the simple belief that the chaos and pain of field operations could be alleviated with technology. Since then, our mission has been to provide our customers and partners with cutting-edge traceability solutions and insights.

Combining a cloud-based software platform with rugged GPS tracking devices and global satellite and cellular networks, Geoforce’s solutions include efficient asset location and retrieval, rental invoice auditing, service delivery verification, inspection compliance, equipment maintenance alerts, and a host of others.


James MacLean
CEO



Industry
B2B Tech GPS Tracking



Website
geoforce.com/

The Challenge

Geoforce faced a challenge with a talented sales team that needed to be in front of more qualified prospects for their existing markets and they also wanted to penetrate additional markets to broaden the client base for their solution.

In addition, their inbound marketing activities were generating more leads through their website than the sales team could effectively work in a timely manner.

Geoforce needed to augment their sales team with a professional sales development team to help accelerate the pipeline development process for their sales organization and to ensure that all inbound leads were actioned immediately and thoroughly.



The Solution

ProSales Connection collaborated with Geoforce to create a fully-integrated sales development program to provide a virtual extension of their experienced sales team. We were able to address the timely follow-up of leads by providing immediate sales engagement with potential customers who contacted the company by phone or website lead form.

This created a better customer experience to create more opportunities for retention and referrals.

Overview of key sales development programs:
• Outbound prospecting calls into primary vertical markets and desired expansion markets.
• Daily conversations with Geoforce sales reps to improve quality of leads.
• Reached out to inbound leads to qualify for meetings with sales team.
• Handled all leads generated through Geoforce.com.
• Followed cadence of contacts with personalized touches to set meetings. • Added leads to nurturing campaign or disqualified leads for future marketing activities.
• Promptly answered calls to inbound sales line.
• Qualified and updated all leads in Geoforce Salesforce.com CRM.
• Responsible for creating and enriching all customer data in Geoforce CRM. ProSales Connection delivered measurable results for the Geoforce sales team by generating high-quality sales meetings and significant pipeline value, as well as an enhanced customer service experience to new leads and existing customers.

ProSales Connection delivered measurable results for the Geoforce sales team by generating high-quality sales meetings and significant pipeline value, as well as an enhanced customer service experience to new leads and existing customers.

 

 “Through our partnership with ProSales Connection, we increased the responsiveness of our lead program, and helped focus the selling activity of our sales force to leads which were pre-qualified. We also were able to increase the volume of pipeline development.”
- Roopa Misra, SVP, Global Business Development

298
SCHEDULED MEETINGS IN ONE YEAR
7.7 MILLION
IN ANNUAL PIPELINE VALUE

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Over

3,000,000+

CALLS MADE

Access the growth behind

12,000+

APPOINTMENTS SET

Benefit from

21 Years

AVERAGE SDR EXPERIENCE

Unlock the potential behind

2+ BILLION

CLIENT PIPELINE GENERATED