We developed and refined this program for SAAS and B2B technology companies as part of a full-funnel strategy when they're ready to generate inbound leads and trust an expert for help.
Content marketing is slower to ramp than a cold calling, LinkedIn advertising, or email prospecting campaign. However the effort has a compound interest effect and sustainability that continues to produce leads even if you take your foot off the gas. Its time to consider a content marketing strategy when you have clearly proven the message that converts your ideal target customers and are ready to commit to a long term process of generating inbound leads to augment your outbound activities.
Content marketing is a demand generation strategy that makes use of multimedia content like blog posts, video, infographics, and case studies.
You are giving subject matter experts at your company a platform to demonstrate thought leadership around topics that are useful and relevant to your target market.
An effective B2B content marketing program is an integral part of a comprehensive marketing strategy and will help you capture sales leads that supply your inbound lead qualification team.
The purpose of a B2B content marketing program is to generate targeted website traffic from search engines and social media properties.
A list of prospects who want to hear from you is genuine business asset that can drive product and marketing development and most importantly revenue growth.
“ProSales Connection provides our seasoned field sales team with qualified discovery sales meetings, which allows us to stay in front of new business opportunities and ensure our clients have the best experience with our solutions.”
George Warren VP
You're in the right place if you are a growth-minded leader of B2B company and you're ready to build a predictable sales pipeline so that you can meet you sales goals, and you believe that considering an outsourced partner a viable option for your organization.
You might be thinking that your product or service is too complex for an outsourced sales and marketing team to understand quickly and execute effectively.
Keep in mind that we've heard that before. Our clients are pleasantly surprised by our ability translate even the most complex solutions into market-friendly message and tactics that generate demand with speed, reliability and excellence.
As a client, our commitment to you is for you to enjoy a world-class experience and benefit from consistent value.
If you're ready to talk strategy and implementation for your B2B Content Marketing program, then fill out the form and we'll reach out to you, to learn more about your objectives and share how can help.
Perhaps you'd prefer a short email exchange to determine if a longer conversation makes sense for you— and that's okay too. If so, you can email mike (at) prosalesconnection.com.
“ProSales Connection has integrated our marketing activities with our sales activities. We are getting great qualified sales appointments and useful data that informs us on where we need to allocate resources and what is grabbing our target market's attention. Most importantly, we are closing more deals.”
Kenton Levings, CEO
Insights to Behavior
“I just finished a very productive meeting with the VP of one of the largest high end residential landscape companies in Houston. She blank told me that your team was the single reason she accepted to visit with me today. She found the SDR assigned to my program as subtle, precise and kind. Thank you ALL for your support and professionalism. Well done!”
Philippe Joubert, CEO