---
title: Exploring the Fractional CMO Role with Clay Spitz
description: In this episode, we talk with Clay Spitz about the role of a CMO in B2B companies and the common characteristics of successful CEOs and business leaders.
image: https://www.prosalesconnection.com/hubfs/clay-spitz-podcast-episoode.png
---

[ Check out our newest articles covering the latest B2B trends! ](https://www.prosalesconnection.com/blog)

[832-365-0730](tel:8323650730)

[Get a Proposal](https://www.prosalesconnection.com/podcast/exploring-fractional-cmo-role-clay-spitz#)

[![ProSales Connection Logo](https://www.prosalesconnection.com/hubfs/PSC%20Icons%20and%20Logos/psc_logo_large%20-%20no%20graphic.png)](https://www.prosalesconnection.com/)

- Sales Development 
    - ![Icon of Graph Rising](https://www.prosalesconnection.com/hubfs/2023%20PSC%20New%20Site%20Images%20-%20Compressed/2023%20PSC%20Icons%20-%20Compressed/icons8-increase-50.png)Sales Development 
          - [Sales Development](https://www.prosalesconnection.com/sales-development)
          - [B2B Sales Training](https://www.prosalesconnection.com/b2b-sales-training)
          - [Sales Process Consulting](https://www.prosalesconnection.com/sales-process-consulting)
    - ![Icon with 3 people representing teamwork](https://www.prosalesconnection.com/hubfs/2023%20PSC%20New%20Site%20Images%20-%20Compressed/2023%20PSC%20Icons%20-%20Compressed/icons8-outsourcing-50.png)Sales Outsourcing 
          - [Inbound & Outbound SDR](https://www.prosalesconnection.com/inbound-outbound-sdr-services)
          - [SDR Cold Calling](https://www.prosalesconnection.com/sdr-cold-calling)
          - [Sales Appointment Setting](https://www.prosalesconnection.com/sales-appointment-setting)
    - ![icon with 3 heads representing leads](https://www.prosalesconnection.com/hubfs/2023%20PSC%20New%20Site%20Images%20-%20Compressed/2023%20PSC%20Icons%20-%20Compressed/icons8-queue-50.png)Lead Management 
          - [List Development](https://www.prosalesconnection.com/b2b-list-development)
          - [Lead Qualification](https://www.prosalesconnection.com/lead-qualification)
          - [Outbound Prospecting](https://www.prosalesconnection.com/outbound-prospecting)
          - [Trade Show Followup](https://www.prosalesconnection.com/trade-show-followup)
          - [Account-Based Marketing](https://www.prosalesconnection.com/account-based-marketing)
    - ![icon with computer screen analytics](https://www.prosalesconnection.com/hubfs/2023%20PSC%20New%20Site%20Images%20-%20Compressed/2023%20PSC%20Icons%20-%20Compressed/icons8-business-50.png)Strategy & Technology 
          - [CRM Management & Setup](https://www.prosalesconnection.com/crm-management)
          - [Persona Marketing](https://www.prosalesconnection.com/persona-marketing)
          - [Analytics and Reporting](https://www.prosalesconnection.com/analytics-reporting-services)
          - [Competitive Analysis](https://www.prosalesconnection.com/competitive-analysis)
- Digital Marketing 
    - ![icon magnifying glass representing SEO](https://www.prosalesconnection.com/hubfs/2023%20PSC%20New%20Site%20Images%20-%20Compressed/2023%20PSC%20Icons%20-%20Compressed/icons8-seo-50.png)Organic Search 
          - [SEO Management](https://www.prosalesconnection.com/seo-management)
          - [Enterprise SEO](https://www.prosalesconnection.com/enterprise-seo-services)
          - [Local SEO](https://www.prosalesconnection.com/local-seo)
          - [SEO Audit](https://www.prosalesconnection.com/seo-audit)
          - [Competitive Analysis](https://www.prosalesconnection.com/competitive-analysis)
    - ![icon megaphone representing advertising](https://www.prosalesconnection.com/hubfs/2023%20PSC%20New%20Site%20Images%20-%20Compressed/2023%20PSC%20Icons%20-%20Compressed/icons8-commercial-50%20(1).png)Digital Advertising 
          - [Enterprise PPC Management](https://www.prosalesconnection.com/enterprise-ppc-management)
          - [Google PPC Advertising](https://www.prosalesconnection.com/google-ppc-advertising)
          - [Facebook Advertising](https://www.prosalesconnection.com/facebook-advertising)
          - [Retargeting Services](https://www.prosalesconnection.com/retargeting-services)
    - ![icon globe representing global web](https://www.prosalesconnection.com/hubfs/2023%20PSC%20New%20Site%20Images%20-%20Compressed/2023%20PSC%20Icons%20-%20Compressed/icons8-internet-50.png)Web & Conversion 
          - [Web Development](https://www.prosalesconnection.com/web-development)
          - [Website Redesign](https://www.prosalesconnection.com/website-redesign-services)
          - [Landing Page Design](https://www.prosalesconnection.com/landing-page-design)
          - [Conversion Rate Optimization](https://www.prosalesconnection.com/conversion-rate-optimization)
          - [Marketing Automation](https://www.prosalesconnection.com/marketing-automation)
          - [Sales Funnel Development](https://www.prosalesconnection.com/sales-funnel-development)
    - ![icon stack of papers representing content](https://www.prosalesconnection.com/hubfs/2023%20PSC%20New%20Site%20Images%20-%20Compressed/2023%20PSC%20Icons%20-%20Compressed/icons8-content-50.png)Content Marketing 
          - [Content Marketing](https://www.prosalesconnection.com/content-marketing)
          - [Email Marketing](https://www.prosalesconnection.com/email-marketing)
          - [Cold Email](https://www.prosalesconnection.com/cold-email)
          - [Inbound Marketing](https://www.prosalesconnection.com/inbound-marketing)
          - [Webinar Marketing](https://www.prosalesconnection.com/webinar-marketing)
    - ![icon thumbs up representing social media](https://www.prosalesconnection.com/hubfs/2023%20PSC%20New%20Site%20Images%20-%20Compressed/2023%20PSC%20Icons%20-%20Compressed/icons8-thumb-up-50.png)Social Media 
          - [Social Media Management](https://www.prosalesconnection.com/social-media-management)
          - [Reputation & Review Management](https://www.prosalesconnection.com/reputation-review-management)
          - [LinkedIn Prospecting](https://www.prosalesconnection.com/linkedin-prospecting)
- Who We Are 
    - ![icon 3 people representing our company - ProSales Connection](https://www.prosalesconnection.com/hubfs/2023%20PSC%20New%20Site%20Images%20-%20Compressed/2023%20PSC%20Icons%20-%20Compressed/icons8-group-50.png)Who We Are 
          - [Contact Info](https://www.prosalesconnection.com/contact-us)
          - [About ProSales Connection](https://www.prosalesconnection.com/about)
    - ![icon 3 shapes representing our resources blog podcast and webinars](https://www.prosalesconnection.com/hubfs/2023%20PSC%20New%20Site%20Images%20-%20Compressed/2023%20PSC%20Icons%20-%20Compressed/icons8-resources-50.png)Resources 
          - [Blog](https://www.prosalesconnection.com/blog)
          - [Podcast](https://www.prosalesconnection.com/podcast)
          - [Webinars](https://www.prosalesconnection.com/webinars)
    - ![icon tools representing industries we specialize in, edtech, saas, and b2b tech](https://www.prosalesconnection.com/hubfs/2023%20PSC%20New%20Site%20Images%20-%20Compressed/2023%20PSC%20Icons%20-%20Compressed/icons8-tools-50.png)Industries We Help 
          - [EdTech](https://www.prosalesconnection.com/industry-edtech)
          - [SaaS](https://www.prosalesconnection.com/industry-saas)
          - [B2B Tech](https://www.prosalesconnection.com/industry-b2b-tech)
    - ![icon magnifying glass over papes representing our research - case studies](https://www.prosalesconnection.com/hubfs/2023%20PSC%20New%20Site%20Images%20-%20Compressed/2023%20PSC%20Icons%20-%20Compressed/icons8-analyze-50.png)Research & Feedback 
          - [Case Studies](https://www.prosalesconnection.com/case-studies)
          - [Reviews & Testimonials](https://www.prosalesconnection.com/testimonials)
- [Blog](https://www.prosalesconnection.com/blog)
- [Contact](https://www.prosalesconnection.com/contact-us)

[Get a Proposal](https://www.prosalesconnection.com/podcast/exploring-fractional-cmo-role-clay-spitz#)

- [![home-Icon](https://www.prosalesconnection.com/hubfs/home-Icon.png) ](https://www.prosalesconnection.com/) /
- [Podcast ](https://www.prosalesconnection.com/podcast) /
- Exploring the Fractional CMO Role with Clay Spitz

[B2B MARKETING](https://www.prosalesconnection.com/podcast/tag/b2b-marketing) [MARKETING](https://www.prosalesconnection.com/podcast/tag/marketing)

# Exploring the Fractional CMO Role with Clay Spitz

- [Mike Faherty](https://www.prosalesconnection.com/podcast/author/mike-faherty)
- [December 6, 2021](Javascript:;)

- [**](http://www.facebook.com/sharer.php?u=https://www.prosalesconnection.com/podcast/exploring-fractional-cmo-role-clay-spitz)
- [**](https://twitter.com/share?url=https://www.prosalesconnection.com/podcast/exploring-fractional-cmo-role-clay-spitz)
- [**](https://www.linkedin.com/shareArticle?mini=true&urlhttps://www.prosalesconnection.com/podcast/exploring-fractional-cmo-role-clay-spitz)

In this episode, managing partner Clay Spitz of the super-fast growing fractional CMO company, Chief Outsiders, discusses the role of a CMO in B2B companies. We also discuss the common characteristics of successful CEOs and business leaders that are ready to accelerate their business growth.

Finally, Clay breaks down the marketing framework Chief Outsiders uses to methodically build a growth plan for companies. Listen to this insightful conversation with Business Executive and CMO Clay Spitz.

 

 

**Guest Bio: **Clay is a Chief Outsiders Managing Partner based in Houston. He helps clients discover the ideal CMO for their unique needs. Clay considers several candidates ahead of time, then assists the prospective client in the final selection. From bringing new ideas to the table to searching for experts with similar problem-solving experience, he applies his unique insights and broad experience to discover the best way to grow a company. As Managing Partner, he also assists and mentors clients who require coaching and advice and ensures that marketing programs and strategies achieve measurable results.

**Connect with Clay!**

**Email: [clay@chiefoutsiders.com](mailto:clay@chiefoutsiders.com)**

**Website: [chiefoutsiders.com](https://www.chiefoutsiders.com/)**

Growth Gears Book: [https://www.growthgears.com/](https://www.growthgears.com/)

[HERE is a link to the 15-minute summary](https://t.sidekickopen87.com/s2t/c/5/f18dQhb0S7lC8fD9LJW1DHR5p5_6WxgW3LyZ-L2sSjRcVpT5Gp2M0l3NW321YmS2z6zhgf4QhMfb02?te=W3R5hFj4cm2zwW4mKLS-3P5WMhW4fHRS73zgF2PW3Fbt5S3CcXQfW1GHbH343Xxsw3b732&si=5153884789014528&pi=f33c919c-f5ed-41c9-8a35-5567f667fb1e) of *Growth Gears*

Karen Haywards’ book: [*Stop Random Acts of Marketing*](https://www.chiefoutsiders.com/news/karen-hayward-new-book)

Subscribe to [our channel](https://thebig3.podomatic.com) on Podomatic to listen to more great interviews with growth-minded B2B leaders! 

###### Tags

[B2B MARKETING](https://www.prosalesconnection.com/podcast/tag/b2b-marketing) [MARKETING](https://www.prosalesconnection.com/podcast/tag/marketing)

<https://www.prosalesconnection.com/podcast/author/mike-faherty>

### [Mike Faherty](https://www.prosalesconnection.com/podcast/author/mike-faherty)

Mike Faherty is the Founder & CEO of ProSales Connection, a sales and marketing firm based in Houston, Texas. ProSales Connection specializes in helping B2B and technology companies grow through sales appointment setting and outsourced inside sales programs.

#### Add Your Comment

## Want more?

### Receive actionable sales advice straight to your inbox weekly.

## [**ProSales Connection, LLC**](https://www.prosalesconnection.com)

[![youtube](https://www.prosalesconnection.com/hs-fs/file-1514256624-png/images/prosales-youtube.png)](https://www.youtube.com/c/ProSalesConnectionLLCSpring/featured)   [![LinkedIn](https://www.prosalesconnection.com/hs-fs/file-1518394222-png/images/prosales-linkedin.png)](https://www.linkedin.com/company/prosales-connection-llc)   [![Twitter](https://www.prosalesconnection.com/hs-fs/file-1518394227-png/images/prosales-twitter.png)](https://twitter.com/prosalescxn)   [![Facebook](https://www.prosalesconnection.com/hs-fs/file-1514256629-png/images/prosales-facebook.png "Facebook")](https://www.facebook.com/ProSalesConnection)

[832.365.0730](tel:8323650730)   
[info@prosalesconnection.com](mailto:info@prosalesconnection.com)

## [Solutions](https://www.prosalesconnection.com/services-all)

- [Sales Development](https://www.prosalesconnection.com/sales-development-services)
- [Digital Marketing](https://www.prosalesconnection.com/digital-marketing-services)

## [Who We Help](https://www.prosalesconnection.com/industries)

- [B2B Tech](https://www.prosalesconnection.com/b2b-tech)
- [EdTech](https://www.prosalesconnection.com/industry-edtech)
- [SaaS](https://www.prosalesconnection.com/industry-saas)

## [Resources](https://www.prosalesconnection.com/resources)

- [Case Studies](https://www.prosalesconnection.com/case-studies)
- [Blog](https://www.prosalesconnection.com/blog)
- [Webinars](https://www.prosalesconnection.com/webinars)
- [Podcasts](https://www.prosalesconnection.com/podcast)

Copyright 2023    |    [ProSales Connection LLC](https://www.prosalesconnection.com/34y98234y234)    |    All Rights Reserved    |    [Privacy Policy](https://www.prosalesconnection.com/privacy-policy)