---
title: Why You Need Customer Journey Maps with John McTigue
description: In this episode of the podcast, the host talks to John McTigue, a customer journey maestro, about the importance of the customer journey maps.
---

[Podcast ](https://www.prosalesconnection.com/podcast)

# [Why You Need Customer Journey Maps with John McTigue](https://www.prosalesconnection.com/podcast/customer-journey-maps-with-john-mctigue)

 Written by [Mike Faherty](https://www.prosalesconnection.com/podcast/author/mike-faherty) | Sep 14, 2020 4:40:50 PM

Now might be the best time ever to dig deep to understand your customers.

In this episode, John McTigue, the Customer Journey Maestro, shares his thoughts on why every business should have detailed customer journey maps. These maps are foundational to your business and can unlock insight into your customer's experience with your company, customer retention opportunities, and even new business development.

Learn what resources are available to help you, and some of the common mistakes business leaders make when creating customer journey maps. 

 

Connect with John on LinkedIn: [https://www.linkedin.com/in/jmctigue/](https://www.linkedin.com/in/jmctigue/)

www.customerjourneymaestro.com 

Subscribe to [our channel](https://thebig3.podomatic.com) on Podomatic to listen to more great interviews with growth-minded B2B leaders! 

[View full post](https://www.prosalesconnection.com/podcast/customer-journey-maps-with-john-mctigue)

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