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Growth Driven Marketing Blog

Some marketing firms would have you believe that they know the secret to finding your business shiny new clients. The truth is - there are no secrets involved in generating new quality leads for a business. There are only 5 ways to reliably and consistently generate business to business leads. In my experience, a business or sales person that consistently executes on all (or at least most) of these strategies will be successful in the long run.

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In a previous entry, I outlined the 3 keys to a successful cold call campaign. To review, successful cold call or lead generation campaigns can be traced back to 3 critical campaign pillars.

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