--- title: B2B Marketing Strategy and Tactics | Dora Fredenburg description: Hailing from Croatia, Dora is best known in the office for her deadly side-eye, her love of Instagram dogs, and her relentless pursuit to help her clients grow faster in a way that is both sustainable and good for their customers. --- [ Check out our newest articles covering the latest B2B trends! ](https://www.prosalesconnection.com/blog) [832-365-0730](tel:8323650730) [Get a Proposal](https://www.prosalesconnection.com/blog/author/dora-fredenburg/page/1#) [![ProSales Connection Logo](https://www.prosalesconnection.com/hubfs/PSC%20Icons%20and%20Logos/psc_logo_large%20-%20no%20graphic.png)](https://www.prosalesconnection.com/) - Sales Development - ![Icon of Graph Rising](https://www.prosalesconnection.com/hubfs/2023%20PSC%20New%20Site%20Images%20-%20Compressed/2023%20PSC%20Icons%20-%20Compressed/icons8-increase-50.png)Sales Development - [Sales Development](https://www.prosalesconnection.com/sales-development) - [B2B Sales Training](https://www.prosalesconnection.com/b2b-sales-training) - [Sales Process Consulting](https://www.prosalesconnection.com/sales-process-consulting) - ![Icon with 3 people representing teamwork](https://www.prosalesconnection.com/hubfs/2023%20PSC%20New%20Site%20Images%20-%20Compressed/2023%20PSC%20Icons%20-%20Compressed/icons8-outsourcing-50.png)Sales Outsourcing - [Inbound & Outbound SDR](https://www.prosalesconnection.com/inbound-outbound-sdr-services) - [SDR Cold Calling](https://www.prosalesconnection.com/sdr-cold-calling) - [Sales Appointment Setting](https://www.prosalesconnection.com/sales-appointment-setting) - ![icon with 3 heads representing leads](https://www.prosalesconnection.com/hubfs/2023%20PSC%20New%20Site%20Images%20-%20Compressed/2023%20PSC%20Icons%20-%20Compressed/icons8-queue-50.png)Lead Management - [List Development](https://www.prosalesconnection.com/b2b-list-development) - [Lead Qualification](https://www.prosalesconnection.com/lead-qualification) - [Outbound Prospecting](https://www.prosalesconnection.com/outbound-prospecting) - [Trade Show Followup](https://www.prosalesconnection.com/trade-show-followup) - [Account-Based Marketing](https://www.prosalesconnection.com/account-based-marketing) - ![icon with computer screen analytics](https://www.prosalesconnection.com/hubfs/2023%20PSC%20New%20Site%20Images%20-%20Compressed/2023%20PSC%20Icons%20-%20Compressed/icons8-business-50.png)Strategy & Technology - [CRM Management & Setup](https://www.prosalesconnection.com/crm-management) - [Persona Marketing](https://www.prosalesconnection.com/persona-marketing) - [Analytics and Reporting](https://www.prosalesconnection.com/analytics-reporting-services) - [Competitive Analysis](https://www.prosalesconnection.com/competitive-analysis) - Digital Marketing - ![icon magnifying glass representing SEO](https://www.prosalesconnection.com/hubfs/2023%20PSC%20New%20Site%20Images%20-%20Compressed/2023%20PSC%20Icons%20-%20Compressed/icons8-seo-50.png)Organic Search - [SEO Management](https://www.prosalesconnection.com/seo-management) - [Enterprise SEO](https://www.prosalesconnection.com/enterprise-seo-services) - [Local SEO](https://www.prosalesconnection.com/local-seo) - [SEO Audit](https://www.prosalesconnection.com/seo-audit) - [Competitive Analysis](https://www.prosalesconnection.com/competitive-analysis) - ![icon megaphone representing advertising](https://www.prosalesconnection.com/hubfs/2023%20PSC%20New%20Site%20Images%20-%20Compressed/2023%20PSC%20Icons%20-%20Compressed/icons8-commercial-50%20(1).png)Digital Advertising - [Enterprise PPC Management](https://www.prosalesconnection.com/enterprise-ppc-management) - [Google PPC Advertising](https://www.prosalesconnection.com/google-ppc-advertising) - [Facebook Advertising](https://www.prosalesconnection.com/facebook-advertising) - [Retargeting Services](https://www.prosalesconnection.com/retargeting-services) - ![icon globe representing global web](https://www.prosalesconnection.com/hubfs/2023%20PSC%20New%20Site%20Images%20-%20Compressed/2023%20PSC%20Icons%20-%20Compressed/icons8-internet-50.png)Web & Conversion - [Web Development](https://www.prosalesconnection.com/web-development) - [Website Redesign](https://www.prosalesconnection.com/website-redesign-services) - [Landing Page Design](https://www.prosalesconnection.com/landing-page-design) - [Conversion Rate Optimization](https://www.prosalesconnection.com/conversion-rate-optimization) - [Marketing Automation](https://www.prosalesconnection.com/marketing-automation) - [Sales Funnel Development](https://www.prosalesconnection.com/sales-funnel-development) - ![icon stack of papers representing content](https://www.prosalesconnection.com/hubfs/2023%20PSC%20New%20Site%20Images%20-%20Compressed/2023%20PSC%20Icons%20-%20Compressed/icons8-content-50.png)Content Marketing - [Content Marketing](https://www.prosalesconnection.com/content-marketing) - [Email Marketing](https://www.prosalesconnection.com/email-marketing) - [Cold Email](https://www.prosalesconnection.com/cold-email) - [Inbound Marketing](https://www.prosalesconnection.com/inbound-marketing) - [Webinar Marketing](https://www.prosalesconnection.com/webinar-marketing) - ![icon thumbs up representing social media](https://www.prosalesconnection.com/hubfs/2023%20PSC%20New%20Site%20Images%20-%20Compressed/2023%20PSC%20Icons%20-%20Compressed/icons8-thumb-up-50.png)Social Media - [Social Media Management](https://www.prosalesconnection.com/social-media-management) - [Reputation & Review Management](https://www.prosalesconnection.com/reputation-review-management) - [LinkedIn Prospecting](https://www.prosalesconnection.com/linkedin-prospecting) - Who We Are - ![icon 3 people representing our company - ProSales Connection](https://www.prosalesconnection.com/hubfs/2023%20PSC%20New%20Site%20Images%20-%20Compressed/2023%20PSC%20Icons%20-%20Compressed/icons8-group-50.png)Who We Are - [Contact Info](https://www.prosalesconnection.com/contact-us) - [About ProSales Connection](https://www.prosalesconnection.com/about) - ![icon 3 shapes representing our resources blog podcast and webinars](https://www.prosalesconnection.com/hubfs/2023%20PSC%20New%20Site%20Images%20-%20Compressed/2023%20PSC%20Icons%20-%20Compressed/icons8-resources-50.png)Resources - [Blog](https://www.prosalesconnection.com/blog) - [Podcast](https://www.prosalesconnection.com/podcast) - [Webinars](https://www.prosalesconnection.com/webinars) - ![icon tools representing industries we specialize in, edtech, saas, and b2b tech](https://www.prosalesconnection.com/hubfs/2023%20PSC%20New%20Site%20Images%20-%20Compressed/2023%20PSC%20Icons%20-%20Compressed/icons8-tools-50.png)Industries We Help - [EdTech](https://www.prosalesconnection.com/industry-edtech) - [SaaS](https://www.prosalesconnection.com/industry-saas) - [B2B Tech](https://www.prosalesconnection.com/industry-b2b-tech) - ![icon magnifying glass over papes representing our research - case studies](https://www.prosalesconnection.com/hubfs/2023%20PSC%20New%20Site%20Images%20-%20Compressed/2023%20PSC%20Icons%20-%20Compressed/icons8-analyze-50.png)Research & Feedback - [Case Studies](https://www.prosalesconnection.com/case-studies) - [Reviews & Testimonials](https://www.prosalesconnection.com/testimonials) - [Blog](https://www.prosalesconnection.com/blog) - [Contact](https://www.prosalesconnection.com/contact-us) [Get a Proposal](https://www.prosalesconnection.com/blog/author/dora-fredenburg/page/1#) [![](https://www.prosalesconnection.com/hubfs/New%20Project%20%2872%29.jpg) ](https://www.prosalesconnection.com/blog/up-your-youtube-game-the-best-content-ideas-for-b2b-businesses) [B2B MARKETING](https://www.prosalesconnection.com/blog/topic/b2b-marketing) [CONTENT MARKETING](https://www.prosalesconnection.com/blog/topic/content-marketing) ## [Up Your YouTube Game: The Best Content Ideas for B2B Businesses](https://www.prosalesconnection.com/blog/up-your-youtube-game-the-best-content-ideas-for-b2b-businesses) Are you looking to use YouTube to grow your business's B2B sales? Video content is more relevant and helpful than ever, getting people to learn about your brand on a more personable level. [Read More ⟶](https://www.prosalesconnection.com/blog/up-your-youtube-game-the-best-content-ideas-for-b2b-businesses) ### Dora Fredenburg Hailing from Croatia, Dora is best known in the office for her deadly side-eye, her love of Instagram dogs, and her relentless pursuit to help her clients grow faster in a way that is both sustainable and good for their customers. Find me on: [![](https://www.prosalesconnection.com/hubfs/New%20Project%20%2872%29.jpg) ](https://www.prosalesconnection.com/blog/up-your-youtube-game-the-best-content-ideas-for-b2b-businesses) [B2B MARKETING](https://www.prosalesconnection.com/blog/topic/b2b-marketing) [CONTENT MARKETING](https://www.prosalesconnection.com/blog/topic/content-marketing) ## [Up Your YouTube Game: The Best Content Ideas for B2B Businesses](https://www.prosalesconnection.com/blog/up-your-youtube-game-the-best-content-ideas-for-b2b-businesses) Are you looking to use YouTube to grow your business's B2B sales? Video content is more relevant and helpful than ever, getting people to learn about [Read More ⟶](https://www.prosalesconnection.com/blog/up-your-youtube-game-the-best-content-ideas-for-b2b-businesses) [![](https://www.prosalesconnection.com/hubfs/New%20Project%20(18).jpg) ](https://www.prosalesconnection.com/blog/the-inbound-marketing-strategies-your-b2b-competitors-are-using) [B2B MARKETING](https://www.prosalesconnection.com/blog/topic/b2b-marketing) [INBOUND LEADS](https://www.prosalesconnection.com/blog/topic/inbound-leads) [INBOUND MARKETING STRATEGY](https://www.prosalesconnection.com/blog/topic/inbound-marketing-strategy) ## [The Inbound Marketing Strategies Your B2B Competitors Are Using](https://www.prosalesconnection.com/blog/the-inbound-marketing-strategies-your-b2b-competitors-are-using) You’re not looking to attract the general public to your product. You have a specific business niche you want to penetrate, but how do you do it? You [Read More ⟶](https://www.prosalesconnection.com/blog/the-inbound-marketing-strategies-your-b2b-competitors-are-using) [![](https://www.prosalesconnection.com/hubfs/New%20Project%20%2871%29.jpg) ](https://www.prosalesconnection.com/blog/the-most-common-objections-sdrs-hear-and-how-to-overcome-them) [COLD CALLING](https://www.prosalesconnection.com/blog/topic/cold-calling) [B2B MARKETING](https://www.prosalesconnection.com/blog/topic/b2b-marketing) ## [The Most Common Objections SDRs Hear and How to Overcome Them](https://www.prosalesconnection.com/blog/the-most-common-objections-sdrs-hear-and-how-to-overcome-them) Let’s be honest: you won’t find a person in the world who looks forward to making cold calls. They can be uncomfortable and awkward and they often [Read More ⟶](https://www.prosalesconnection.com/blog/the-most-common-objections-sdrs-hear-and-how-to-overcome-them) [![](https://www.prosalesconnection.com/hubfs/New%20Project%20%2867%29.jpg) ](https://www.prosalesconnection.com/blog/b2b-marketing-101-best-social-media-marketing-strategies-for-leads) [B2B MARKETING](https://www.prosalesconnection.com/blog/topic/b2b-marketing) [SOCIAL MEDIA](https://www.prosalesconnection.com/blog/topic/social-media) [LEAD GENERATION](https://www.prosalesconnection.com/blog/topic/lead-generation) [B2B MARKETING STRATEGY](https://www.prosalesconnection.com/blog/topic/b2b-marketing-strategy) ## [B2B Marketing 101: Best Social Media Marketing Strategies For Leads](https://www.prosalesconnection.com/blog/b2b-marketing-101-best-social-media-marketing-strategies-for-leads) If you're like most people, you like to kick back at the end of a long day and browse Facebook or Twitter on your phone. You likely also see dozens [Read More ⟶](https://www.prosalesconnection.com/blog/b2b-marketing-101-best-social-media-marketing-strategies-for-leads) [![](https://www.prosalesconnection.com/hubfs/paid%20search%20inbound%20marketing.jpg) ](https://www.prosalesconnection.com/blog/paid-search-as-a-part-of-your-inbound-marketing-strategy-explained) [B2B MARKETING](https://www.prosalesconnection.com/blog/topic/b2b-marketing) [INBOUND MARKETING STRATEGY](https://www.prosalesconnection.com/blog/topic/inbound-marketing-strategy) ## [Paid Search as a Part of Your Inbound Marketing Strategy, Explained](https://www.prosalesconnection.com/blog/paid-search-as-a-part-of-your-inbound-marketing-strategy-explained) Thanks to the internet and other technological advances, your potential customers have a ton of information at their fingertips. They no longer see [Read More ⟶](https://www.prosalesconnection.com/blog/paid-search-as-a-part-of-your-inbound-marketing-strategy-explained) [![](https://www.prosalesconnection.com/hubfs/New%20Project%20(52).jpg) ](https://www.prosalesconnection.com/blog/how-to-create-a-successful-b2b-content-marketing-strategy) [B2B MARKETING](https://www.prosalesconnection.com/blog/topic/b2b-marketing) ## [How to Create a Successful B2B Content Marketing Strategy](https://www.prosalesconnection.com/blog/how-to-create-a-successful-b2b-content-marketing-strategy) The majority of marketers (72% to be exact) believe content creation is the most effective SEO tactic you can use today. This is one of the driving [Read More ⟶](https://www.prosalesconnection.com/blog/how-to-create-a-successful-b2b-content-marketing-strategy) [![](https://www.prosalesconnection.com/hubfs/New%20Project%20%2870%29-1.jpg) ](https://www.prosalesconnection.com/blog/content-marketing-tips-tricks-and-ideas-for-linkedin) [B2B MARKETING](https://www.prosalesconnection.com/blog/topic/b2b-marketing) [LINKEDIN](https://www.prosalesconnection.com/blog/topic/linkedin) ## [Content Marketing Tips, Tricks, and Ideas for LinkedIn](https://www.prosalesconnection.com/blog/content-marketing-tips-tricks-and-ideas-for-linkedin) When you think of content marketing, what comes to mind? Do you consider building out a robust blog on your website? Certainly, that will help with [Read More ⟶](https://www.prosalesconnection.com/blog/content-marketing-tips-tricks-and-ideas-for-linkedin) [![](https://www.prosalesconnection.com/hubfs/New%20Project%20%2889%29.jpg) ](https://www.prosalesconnection.com/blog/6-simple-ways-to-improve-your-cold-email-open-rates) [B2B MARKETING](https://www.prosalesconnection.com/blog/topic/b2b-marketing) [B2B MARKETING STRATEGY](https://www.prosalesconnection.com/blog/topic/b2b-marketing-strategy) [COLD EMAIL](https://www.prosalesconnection.com/blog/topic/cold-email) ## [6 Simple Ways to Improve Your Cold Email Open Rates](https://www.prosalesconnection.com/blog/6-simple-ways-to-improve-your-cold-email-open-rates) Email marketing is, without a doubt, one of the strongest tools in the marketing game. It works so well because it allows you to reach your target [Read More ⟶](https://www.prosalesconnection.com/blog/6-simple-ways-to-improve-your-cold-email-open-rates) [![](https://www.prosalesconnection.com/hubfs/Is%20cold%20calling%20dead.jpg) ](https://www.prosalesconnection.com/blog/is-cold-calling-dead-proof-that-it-is-not-from-our-own-data) [COLD CALLING](https://www.prosalesconnection.com/blog/topic/cold-calling) [B2B MARKETING](https://www.prosalesconnection.com/blog/topic/b2b-marketing) ## [Is Cold Calling Dead? Proof That It Is Not, From Our Own Data.](https://www.prosalesconnection.com/blog/is-cold-calling-dead-proof-that-it-is-not-from-our-own-data) In 2012, the industry average was 4.7 calls to reach a cold prospect. Now it takes 9. Why? I sat down with our sales development team members who [Read More ⟶](https://www.prosalesconnection.com/blog/is-cold-calling-dead-proof-that-it-is-not-from-our-own-data) [![](https://www.prosalesconnection.com/hubfs/New%20Project%20%2879%29.jpg) ](https://www.prosalesconnection.com/blog/three-tips-for-your-cold-email-campaign) [B2B MARKETING](https://www.prosalesconnection.com/blog/topic/b2b-marketing) [COLD EMAIL](https://www.prosalesconnection.com/blog/topic/cold-email) ## [Three Tips for Your Cold Email Campaign](https://www.prosalesconnection.com/blog/three-tips-for-your-cold-email-campaign) If you have a great product but don’t know how to sell it, don’t worry, you are not alone. [Read More ⟶](https://www.prosalesconnection.com/blog/three-tips-for-your-cold-email-campaign) [![](https://www.prosalesconnection.com/hubfs/New%20Project%20%2878%29.jpg) ](https://www.prosalesconnection.com/blog/7-proven-demand-generation-marketing-tactics-you-need-to-be-using) [B2B MARKETING](https://www.prosalesconnection.com/blog/topic/b2b-marketing) [DEMAND GENERATION](https://www.prosalesconnection.com/blog/topic/demand-generation) ## [7 Proven Demand Generation Marketing Tactics You Need to Be Using](https://www.prosalesconnection.com/blog/7-proven-demand-generation-marketing-tactics-you-need-to-be-using) [Read More ⟶](https://www.prosalesconnection.com/blog/7-proven-demand-generation-marketing-tactics-you-need-to-be-using) [![](https://www.prosalesconnection.com/hubfs/New%20Project%20%2877%29.jpg) ](https://www.prosalesconnection.com/blog/sales-development-what-is-it-why-its-important-and-how-to-do-it-right-a-complete-guide) [B2B MARKETING](https://www.prosalesconnection.com/blog/topic/b2b-marketing) [SALES DEVELOPMENT](https://www.prosalesconnection.com/blog/topic/sales-development) ## [Sales Development: What Is It, Why It's Important, and How to Do It](https://www.prosalesconnection.com/blog/sales-development-what-is-it-why-its-important-and-how-to-do-it-right-a-complete-guide) [Read More ⟶](https://www.prosalesconnection.com/blog/sales-development-what-is-it-why-its-important-and-how-to-do-it-right-a-complete-guide) [![](https://www.prosalesconnection.com/hubfs/New%20Project%20%2876%29.jpg) ](https://www.prosalesconnection.com/blog/dont-let-them-go-9-tips-for-following-up-with-prospects-after-events) [B2B MARKETING](https://www.prosalesconnection.com/blog/topic/b2b-marketing) [EVENTS](https://www.prosalesconnection.com/blog/topic/events) [SALES DEVELOPMENT](https://www.prosalesconnection.com/blog/topic/sales-development) ## [Don't Let Them Go: 9 Tips for Following up With Prospects After Events](https://www.prosalesconnection.com/blog/dont-let-them-go-9-tips-for-following-up-with-prospects-after-events) [Read More ⟶](https://www.prosalesconnection.com/blog/dont-let-them-go-9-tips-for-following-up-with-prospects-after-events) [![](https://www.prosalesconnection.com/hubfs/LinkedIn%20Ads%20for%20B2B%20prospecting.jpg) ](https://www.prosalesconnection.com/blog/how-and-when-to-use-linkedin-ads-to-reach-your-b2b-prospects) [B2B MARKETING](https://www.prosalesconnection.com/blog/topic/b2b-marketing) [LINKEDIN](https://www.prosalesconnection.com/blog/topic/linkedin) [LINKEDIN LEAD GENERATION](https://www.prosalesconnection.com/blog/topic/linkedin-lead-generation) ## [How and When to Use LinkedIn Ads to Reach Your B2B Prospects](https://www.prosalesconnection.com/blog/how-and-when-to-use-linkedin-ads-to-reach-your-b2b-prospects) All B2B marketing and sales professionals try to find the best ways to entice prospects. And advertising is one of the best B2B marketing strategies. [Read More ⟶](https://www.prosalesconnection.com/blog/how-and-when-to-use-linkedin-ads-to-reach-your-b2b-prospects) [![](https://www.prosalesconnection.com/hubfs/content%20for%20abm%20strategy.jpg) ](https://www.prosalesconnection.com/blog/account-based-marketing-strategies-how-to-choose-the-right-content-for-your-abm-campaign) [B2B MARKETING](https://www.prosalesconnection.com/blog/topic/b2b-marketing) [B2B MARKETING STRATEGY](https://www.prosalesconnection.com/blog/topic/b2b-marketing-strategy) [ABM](https://www.prosalesconnection.com/blog/topic/abm) ## [How to Choose the Right Content for Your ABM Campaign](https://www.prosalesconnection.com/blog/account-based-marketing-strategies-how-to-choose-the-right-content-for-your-abm-campaign) [Read More ⟶](https://www.prosalesconnection.com/blog/account-based-marketing-strategies-how-to-choose-the-right-content-for-your-abm-campaign) [VIEW MORE POSTS](https://www.prosalesconnection.com/blog/all) ### Subscribe now to receive relevant and informative B2B Sales and Marketing content! ## [**ProSales Connection, LLC**](https://www.prosalesconnection.com) [![youtube](https://www.prosalesconnection.com/hs-fs/file-1514256624-png/images/prosales-youtube.png)](https://www.youtube.com/c/ProSalesConnectionLLCSpring/featured)   [![LinkedIn](https://www.prosalesconnection.com/hs-fs/file-1518394222-png/images/prosales-linkedin.png)](https://www.linkedin.com/company/prosales-connection-llc)   [![Twitter](https://www.prosalesconnection.com/hs-fs/file-1518394227-png/images/prosales-twitter.png)](https://twitter.com/prosalescxn)   [![Facebook](https://www.prosalesconnection.com/hs-fs/file-1514256629-png/images/prosales-facebook.png "Facebook")](https://www.facebook.com/ProSalesConnection) [832.365.0730](tel:8323650730) [info@prosalesconnection.com](mailto:info@prosalesconnection.com) ## [Solutions](https://www.prosalesconnection.com/services-all) - [Sales Development](https://www.prosalesconnection.com/sales-development-services) - [Digital Marketing](https://www.prosalesconnection.com/digital-marketing-services) ## [Who We Help](https://www.prosalesconnection.com/industries) - [B2B Tech](https://www.prosalesconnection.com/b2b-tech) - [EdTech](https://www.prosalesconnection.com/industry-edtech) - [SaaS](https://www.prosalesconnection.com/industry-saas) ## [Resources](https://www.prosalesconnection.com/resources) - [Case Studies](https://www.prosalesconnection.com/case-studies) - [Blog](https://www.prosalesconnection.com/blog) - [Webinars](https://www.prosalesconnection.com/webinars) - [Podcasts](https://www.prosalesconnection.com/podcast) Copyright 2023    |    [ProSales Connection LLC](https://www.prosalesconnection.com/34y98234y234)    |    All Rights Reserved    |    [Privacy Policy](https://www.prosalesconnection.com/privacy-policy)