POSTS IN B2B MARKETING

"To make a great film, you need three things – the script, the script, and the script." - Alfred Hitchcock

The biggest problems that salespeople create for themselves or their company boil down to not preparing and not understanding a prospect’s current

There are times when every sales team needs to re-evaluate their process for creating a successful sales meeting. If your company has a major

A qualified lead means you are one step away from a sales meeting to discuss your product or solution with a prospect. But how do you know when you

One of the biggest misconceptions in the sales industry is that closing the deal is the end of the initial sales process. It is an important step,

You’re not looking to attract the general public to your product. You have a specific business niche you want to penetrate, but how do you do it? You

Prospecting for leads is a vital part of the sales process. But, how much time should your sales team spend on lead prospecting? It depends on how

As we continue to go over cold outreach campaigns, it's essential to talk about where to start. Knowing that the right message to the wrong person

Let’s be honest: you won’t find a person in the world who looks forward to making cold calls. They can be uncomfortable and awkward and they often

If you're like most people, you like to kick back at the end of a long day and browse Facebook or Twitter on your phone. You likely also see dozens

Thanks to the internet and other technological advances, your potential customers have a ton of information at their fingertips. They no longer see

Did you ever stop to think if it is possible for you to send a single email that closes a million dollar deal? Sounds like a pipedream for most of us

The majority of marketers (72% to be exact) believe content creation is the most effective SEO tactic you can use today. This is one of the driving

Relying on a cold call alone to qualify leads can be highly inefficient. Businesses that break down the process of determining fit, generating

When you think of content marketing, what comes to mind? Do you consider building out a robust blog on your website? Certainly, that will help with