E-mail makes the world go round. This marketing channel is unmatched in its ability, with the right message, to accelerate the prospect from awareness of your product to preference for your product. It is inexpensive to deliver, yet provides a rich experience for your customers and prospects. Use email for newsletters, customer feedback or surveys, timely offers and other messages. Email can allow you to measure your success in real time. And because email is so easy to share, it has the potential to be passed around by your prospects, broadening your reach and compounding your results.