Most small and emerging businesses have a strong core competency. There is something that the business does that makes the business successful. It could be the way you deliver your solution, it might be the design of your product or it could be your total customer experience. Regardless of what it is at your company, the point is that every organization has its strengths and conversely, each business has its weaknesses.

When a business has a weakness that is hindering its potential, it is important to address the weakness quickly and get back to focusing on your strengths.

There are a number of ways to address a business weakness.

1. Fix it
2. Support it
3. Replace it

In this blog I will focus on the first of these 3 approaches to addressing challenges inside your business.

Fix it – In most cases the people who are closest to the problem are the people with the answers to how to solve the problem. Below is the process we use at ProSales Connection to address weaknesses or issues within our business operation and when we have determined that the issues needs to be solved with a “Fix it” approach.

1. Make sure that the people close to the problem understand that you are not satisfied and set the correct expectations for what your vision is for this area of the business.
2. Challenge the team to think creatively to identify one or more solutions to the problem.
3. Empower the team to implement the change after careful consideration of the proposed solutions.
4. Measure your success. Make sure to regularly check that the proscribed change is being adopted and that the operation has not slid back into comfortable mediocrity.
5. Reward the team that proposed and implemented the solution. Make sure you recognize the creativity and effort employed to improve the business.

In the next few weeks I will continue to elaborate on the other 2 options for addressing weaknesses in your business. I encourage your feedback and thoughts on my view point. The more interactive the better!

Until next time…

Mike Faherty
ProSales Connection

Mike Faherty

Mike Faherty is President of ProSales Connection, LLC a Sales and Marketing firm based in Houston, Texas. Mike Faherty is a noted leader in the technology industry and in 2008 founded ProSales Connection to use his experience to build and lead inside sales teams for B2B clients in the US and around the World. Please connect with me at the links below or give me a call at 832-365-0730 for more information about ProSales Connection.

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